#### Search Unity

Discussion in 'Unity Ads' started by itsDrew, Jul 11, 2018.

1. ### itsDrew

Joined:
Aug 16, 2017
Posts:
30
tl;dr - Looking for the AVERAGE ratio of revenue earned by standard ad / reward ad.

Given any user what is the value of a reward video (30 seconds locked) vs the standard ad (skippable)?

Example: If we have user A in the USA at 7pm and we have the option to have the user watch a 30 second reward video or a standard skippable ad, (assuming there is NO click through), how much more (if anything) is the reward video worth to us?

I am aware that the answer 'it varies' will be the most common response to this question but I am looking for averages. So, to further the example...

User A in the USA plays our game for 100 years every day at 7pm and watches 1 ad per day, he has watched 36,500 ads. Assume all 36,500 are reward videos.

User B in the USA is the alternate universe version of user A. Everything for user B is identical to user A except that User B watches skippable ads.

At the end of 100 years does user B earn us 50% less? 90% less? equal?

If the answer is still 'it varies' then take the same example and make half the population of the world user A and half the population of the world user B.

Hoping this data is available (though I have a feeling it won't be since irresponsible use of this would cause tons of games to fail)

Joined:
Aug 15, 2014
Posts:
1,145
Hi,