Windows Store Names

Hello I need help with something that is not clear to me.
I have made a complete build in unity and then its package in visual studio to upload it to the windows store.
The problem that arises is that it says:
Invalid package family name:
Invalid package advertiser name:

I am not clear if the problem is that I do not put what should be in unity.
Is the certificate that I create in unity my name or the CN that windows gives you when you register as a developer?
I have reviewed the documentation and several videos but I can't find the error. If someone can help me or give me an example.

This happens to me when uploading the game to the windows store. Everything else is perfect for me

Thanks