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Where to advertise mobile game ?

Discussion in 'General Discussion' started by TraianDraghici, Dec 21, 2020.

  1. TraianDraghici

    TraianDraghici

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    Jan 4, 2020
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    What is the best country to advertise an android game?
     
    Last edited: Jun 24, 2021
  2. BrandyStarbrite

    BrandyStarbrite

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    Oy! What kind of mobile game?
     
  3. TraianDraghici

    TraianDraghici

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    Racing one
     
  4. BrandyStarbrite

    BrandyStarbrite

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    Okay.
    Targeting multiple countries, or as many countries as you could, is a better idea. People all over the world like racing games. Especially arcade and sim style racing games. But I noticed that Europe, South America and USA, seem to like racing alot.
     
    Last edited: Dec 23, 2020
  5. TraianDraghici

    TraianDraghici

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    Thank you!
     
  6. BrandyStarbrite

    BrandyStarbrite

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    No probs. Glad to help.:)
     
    TraianDraghici likes this.
  7. StanHansen

    StanHansen

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    Dec 24, 2020
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    Europeans are obsessed with racing, so I would advertise there in the first place.
     
  8. JohnnyA

    JohnnyA

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    Apr 9, 2010
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    5,065
    I would say the exact opposite. Target specific countries where the type of racing your game is about is popular (google trends vs population should do the job). Advertise a small amount in these countries, enough to get a few thousand users. Hopefully you find one where your ARPU is higher than cost of acquisition. Dump a significant amount of your advertisitng budget here. Hopefully you spend enough to make it chart and drive organic growth.

    If it works repeat in other countries.

    EDIT: If it doesn't, try a few other countries, adjust your game to try to better meet market or drive more revenue, alternatively think about selling the game or converting it for asset store.
     
    TraianDraghici likes this.