Where to advertise mobile game ?

What is the best country to advertise an android game?

 

Oy! What kind of mobile game?

 

Racing one

 

Okay.
Targeting multiple countries, or as many countries as you could, is a better idea. People all over the world like racing games. Especially arcade and sim style racing games. But I noticed that Europe, South America and USA, seem to like racing alot.

 

Thank you!

 

No probs. Glad to help.

 

Europeans are obsessed with racing, so I would advertise there in the first place.

 

I would say the exact opposite. Target specific countries where the type of racing your game is about is popular (google trends vs population should do the job). Advertise a small amount in these countries, enough to get a few thousand users. Hopefully you find one where your ARPU is higher than cost of acquisition. Dump a significant amount of your advertisitng budget here. Hopefully you spend enough to make it chart and drive organic growth.

If it works repeat in other countries.

EDIT: If it doesn't, try a few other countries, adjust your game to try to better meet market or drive more revenue, alternatively think about selling the game or converting it for asset store.