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What is the best way to advertise your game , with little to no money

Discussion in 'Game Design' started by N-Orbit_Studios, Dec 12, 2018.

  1. N-Orbit_Studios

    N-Orbit_Studios

    Joined:
    Nov 21, 2016
    Posts:
    43
    I have a game that has now been released on Steam EA, with so many games coming onto the market, I am looking for ways to get the name out there. All suggestions appreciated, thanks
     
    Last edited: Dec 12, 2018
  2. TonyLi

    TonyLi

    Joined:
    Apr 10, 2012
    Posts:
    8,759
    Before someone posts "too late; you should have started marketing well before release," I'll jump in with a couple links that might be helpful. :)

    Listen to Mike Rose.


    Also read Marketing Your Indie Game on a Zero-Dollar Budget. Its bullet points are:
    • Make a kick-ass trailer
    • Capture beautiful screenshots
    • Stick to the point in your press release and grab the press's attention
    • Optimize your landing page to convert visitors to players
    • Post weekly on your dev blog (it's not too late!)
    The author provides some excellent, detailed steps and tips for each of those points.
     
  3. Tiny-Tree

    Tiny-Tree

    Joined:
    Dec 26, 2012
    Posts:
    1,247
    cross promote between your game within each of them, have newletter with regular update at least once every 2 months. its virtually cost nothing to do this at an indie scale and take very little time.
     
  4. BlankDeed

    BlankDeed

    Joined:
    Jul 10, 2018
    Posts:
    281
    Look up how to run an ad-campaign. Then make ads.
     
  5. JoeStrout

    JoeStrout

    Joined:
    Jan 14, 2011
    Posts:
    7,531
    That takes substantial amounts of money (counter to the OP's question).
     
  6. BlankDeed

    BlankDeed

    Joined:
    Jul 10, 2018
    Posts:
    281
    That's weird, all the times I ran ad campaigns I did it fairly cheap. What do I know, I've only done it. His ad could tank and he could keep pouring money into it, but that would be silly. Unless you just want to hope that another company puts your game on their first page or something, he should really learn the ropes, even if he does take a loss. The ad should make you money.
     
    Last edited: Dec 19, 2018
  7. JoeStrout

    JoeStrout

    Joined:
    Jan 14, 2011
    Posts:
    7,531
    What sort of ad campaigns? I thought at first you were talking about traditional media, like movie theaters, which costs a few $k (I was just looking into this last week), though has a decent $/impression rate, and might actually make an impression since it's a captive audience. But maybe you're talking about something like Google ads, which I agree is cheap, but I'm not at all convinced it does any good at all (yes, I've tried it). In between is direct advertising on a website like TouchArcade (which I've also done, and also seemed like a wasted investment). I guess you get what you pay for, but surely the cost/benefit ratio is higher in some cases than others.

    Where do you feel you got your money's worth in an ad campaign?
     
    SparrowsNest likes this.
  8. Braineeee

    Braineeee

    Joined:
    Nov 9, 2014
    Posts:
    808
    Wear a trenchcoat, don't shower for a week, and hand out copies on the street. :p
     
  9. Ryiah

    Ryiah

    Joined:
    Oct 11, 2012
    Posts:
    12,873
    Below video was made by the now deceased John Bain (TotalBiscuit), but it's information is still largely relevant for getting your game reviewed by YouTube personalities.

     
    Last edited: Dec 20, 2018
  10. Billy4184

    Billy4184

    Joined:
    Jul 7, 2014
    Posts:
    4,048
    To be honest, I think the best thing would be to start building a community and a brand, and start working on your next game. When you have little money (and even when you have a lot) it's so far and away the best thing to do that it's not worth doing much else.

    This doesn't mean tweeting random stuff on the internet once a month though. It means regularly writing cool and interesting blog posts, setting up email subscription, creating cool stuff to give to your fans, etc and generally being an interesting and attractive personality.

    Everything I've ever heard about ads makes it clearer and clearer to me that unless you can buy a billboard on the side of every bus in your city, it's not worth a pinch of fluff.
     
    Braineeee and BIGTIMEMASTER like this.
  11. BIGTIMEMASTER

    BIGTIMEMASTER

    Joined:
    Jun 1, 2017
    Posts:
    1,622
    ^^^


    first, make something sexy. Second, make sure people can see it. Third, be likable and visible. Fourth, keep doing this.

    Proactive, not retroactive.
     
  12. BlankDeed

    BlankDeed

    Joined:
    Jul 10, 2018
    Posts:
    281
    Mainly both dropshipping and private labeling. Google is good, but they hold your hand less with a lot of things. There are some things you can and can not do on Google that you can and can not do on other platforms. I 100% stand by using google ads in your own personal platforms though, I've used it my whole adult life and there not a more beautiful yet free solution out there for making money on their platform. However, for selling, I think people are full of S*** and Facebook is still the way to go. Look how many gullible people are on Facebook, half of them are almost literally zombies. And they don't understand the ad algorithm at all, and don't always know the difference between a paid ad and a normal post. I know it's a different field, but a finished video game is still a product, and products sell the same. Having said that, I have spent money I never saw again, on ad campaigns. It's all the movement of the ocean.

    Edit: I always start off on $20 for a week, then you study the analytics if you have any.
     
    Last edited: Dec 21, 2018
    JoeStrout likes this.
  13. unity_b4_J9lI0Tc1dKA

    unity_b4_J9lI0Tc1dKA

    Joined:
    Nov 27, 2018
    Posts:
    6

    Have as good ASO and SEO as possible. ASO is the SEO (Search Engine Optimization) that give your app more visibility in search results. For good ASO use keywords that people frequently use when looking for an app like yours. Put them in the app description and possibly in the title. The description should contain all details about app and features. Also, provide 5 to 8 screenshots and 1 video tutorial that explain your app main features and all details.



    Social Networks:This is one of the best and free ways to promote your app by posting about your new app to your friends and family on social networking websites like Facebook, Twitter, Instagram, Google Plus, LinkedIn etc. On this, social website there is a lot of groups, app installs and promotion groups which you can join and share your apps or games there for free. Using forums like Quora and Reddit is very important. This requires a ton of creativity, as you can't just go around promoting your app.
     
    BlankDeed likes this.
  14. naporaorama

    naporaorama

    Joined:
    Friday
    Posts:
    1
    Actually, I've made a video which might help you out in promoting your game. In it, I talk about using Social Media, events, and third parties.
    Hope it will help you out!

     
    SparrowsNest and JoeStrout like this.