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Question What is the average CPI for free casual mobile games

Discussion in 'Unity Ads & User Acquisition' started by mniazi, Feb 15, 2023.

  1. mniazi

    mniazi

    Joined:
    Jul 28, 2022
    Posts:
    8
    Hello my fellow game developers!

    This must be a very noob question, but yet a very important one to know as a beginner!!!

    I am currently working on my casual mobile game, and want to promote it in North America and Europe once its done.

    I need to know what the average cost per install is for a free casual mobile game??? This way I can calculate the approximate amount of downloads I can possibly get based on my marketing budget.

    So please help me!!

    I know there is not 1 answer,,, but if you want, you can tell me what your experiences are!

    Thanms and kind regards!
     
    mniazi, Feb 15, 2023
    #1

  2. enhawk

    enhawk

    Joined:
    Aug 22, 2013
    Posts:
    832
    Depends on the network. But it's usually based on your daily budget, if your ad is good, the CPI will be lower.

    If your ad is a bit naff, or marketed to the wrong audience, your CPI will be higher.
     
    enhawk, Feb 21, 2023
    #2

  3. SF_FrankvHoof

    SF_FrankvHoof

    Joined:
    Apr 1, 2022
    Posts:
    780
    SF_FrankvHoof, Feb 21, 2023
    #3

  4. breaker556

    breaker556

    Joined:
    Oct 18, 2023
    Posts:
    2
    Hi, I'm also working on my casual mobile game as like on Playzilla casino https://playzillacasino.net/ Australia website. I've been wanting to make one for a long time. And I'm about to finish it. Wish me luck.
     
    Last edited: Oct 22, 2023
    breaker556, Oct 18, 2023
    #4