Question What is the average CPI for free casual mobile games

Hello my fellow game developers!

This must be a very noob question, but yet a very important one to know as a beginner!!!

I am currently working on my casual mobile game, and want to promote it in North America and Europe once its done.

I need to know what the average cost per install is for a free casual mobile game??? This way I can calculate the approximate amount of downloads I can possibly get based on my marketing budget.

So please help me!!

I know there is not 1 answer,,, but if you want, you can tell me what your experiences are!

Thanms and kind regards!

 

Depends on the network. But it's usually based on your daily budget, if your ad is good, the CPI will be lower.

If your ad is a bit naff, or marketed to the wrong audience, your CPI will be higher.

 

Cost Per Install (CPI) Rates (2023) - Business of Apps
Posted Jan 27 2023.. So that should be fairly recent.

 

Hi, I'm also working on my casual mobile game as like on Playzilla casino https://playzillacasino.net/ Australia website. I've been wanting to make one for a long time. And I'm about to finish it. Wish me luck.

 

It's not a noob question at all, and calculating the cost per install (CPI) is a crucial aspect of mobile game marketing. The average CPI can vary based on several factors, including the platform, target audience, advertising channels, and the competitiveness of your niche. As of my last knowledge update in early 2022, the average CPI for mobile games could range from $0.30 to $3.00. However, keep in mind that these figures are approximate, and the actual cost can fluctuate.