Search Unity

  1. Welcome to the Unity Forums! Please take the time to read our Code of Conduct to familiarize yourself with the forum rules and how to post constructively.
  2. We have updated the language to the Editor Terms based on feedback from our employees and community. Learn more.
    Dismiss Notice
New Forum User Notice Update to the Unity Editor Software Terms

Question What happen if I running 3 type goal ( CPI, retention, ROAS ) in same country and same time?

Discussion in 'Unity Ads & User Acquisition' started by AdManagerPuzzle, Oct 24, 2022.

  1. AdManagerPuzzle

    AdManagerPuzzle

    Joined:
    Apr 26, 2022
    Posts:
    5
    What happen if I running 3 type goal (CPI, retention, ROAS) in same country and same time?
    What's it impacts? And Should I do like that?
     
    AdManagerPuzzle, Oct 24, 2022
    #1

  2. JasmineS_Unity

    JasmineS_Unity

    Unity Technologies

    Joined:
    Aug 17, 2018
    Posts:
    41
    Hello, advertisers can run Installs, Retention and ROAS campaigns in the same country and same time.

    Audience Pinpointer campaigns work very well alongside standard install-optimization campaigns, because they each optimize towards a different goal: installs, retention, or return on ad spend:
    • An install campaign goal targets users likely to install your app.
    • A retention campaign goal targets users likely to remain in your app at least seven days after installation.
    • A return on ad spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases or watching ads.
    You can decide your campaign structure based on your user acquisition goals.
     
    JasmineS_Unity, Oct 24, 2022
    #2

  3. AdManagerPuzzle

    AdManagerPuzzle

    Joined:
    Apr 26, 2022
    Posts:
    5
    Nice, Thank for your answer.
     
    AdManagerPuzzle, Oct 25, 2022
    #3