Please add information about what each element in the analytics dashboard dropdowns mean. For example, what do these mean: "Number of Users" "Percentage of Population" Here's my confusion: I would assume "Number of Users" is pulling from all users ever, but they don't appear to. For example: If I look at "Number of Users"--> "All Spenders" the graph has data points that go down at times. So this can't be all spenders accumulating over time. Is it trailing 30 days? Or something else? This data is hard to assign value to without understanding what it actually means.