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Very low revenue and ECPM

Discussion in 'Unity Ads' started by Siymon, Aug 4, 2017.

  1. Siymon

    Siymon

    Joined:
    Aug 11, 2015
    Posts:
    4
    Hello !

    I made a mobile game on the playstore and I integrated UnityAds.
    The revenue are very low for specific country and the ECPM is also very low.
    Project ID: 489aa470-88eb-4f43-be22-75aded892155
    Playstore : https://play.google.com/store/apps/details?id=com.Nounous.PoopRoulette&hl=fr

    upload_2017-8-4_11-39-33.png

    I integrated UnityAds with a reward button. You can press it only one time per hour.

    upload_2017-8-4_11-42-6.png


    Thank you !
     

    Attached Files:

  2. MikeUpchat

    MikeUpchat

    Joined:
    Sep 24, 2010
    Posts:
    847
    Can I ask how much you think you should have made from around 100 ads being viewed?
     
  3. john-essy

    john-essy

    Joined:
    Apr 17, 2011
    Posts:
    464
    For that amount of ads shown that looks about right. Remember your ECPM is averaged out over time. So 100 ads is not enough to give a true representation. Our ECPM Ranges from $3 - 4.50
     
  4. Siymon

    Siymon

    Joined:
    Aug 11, 2015
    Posts:
    4
    I just don't understand why France revenue are so low.
    I made nothing with 9 ads view in France and with 13 ads view in United States I made 4 cens.
    On the unity general FAQs they said the ECPM is around 6 and 12 $.

    Thank for you help !
     
  5. john-essy

    john-essy

    Joined:
    Apr 17, 2011
    Posts:
    464
    Hey fella,

    Yeah thats right but the way ads work is you get paid really per 1000 ads shown. ECPM is a beast in a sense that its never everrrr predictable. It all depends on what ad you shown, did you watch all of it, did they skip it, was it a good ad (Clash of clans) or something like (My baby simulator - Bad Add Probably haha).

    The French CPM will be low as the US market has the highest without a doubt.

    There are tiered countries. So Tier one (Highest paying) is the US Tier 2 is (UK, Germany, Canada, Australia etc etc) Then tier 3 is things like India, Mexico etc. So France is Tier 2 but you have only shown 9 ads. If your cpm is $3 in france then work it out like this.

    Avg CPM (3.00) / 1000 (Ads) * 9(ads Shown) = $0.027 so thats avg.

    You need a lot more ads to get a nice value.

    France REVENUE -> $1.75 IMPRESSIONS -> 93 COMPLETED -> 41 FILL RATE -> 100.00% ECPM -> $18.82

    This is from one of our games, But the ECPM is not to be believed. As there has only been 93 ads shown this is no where near enough to get a real ECPM.

    The AVG CPM unity says i have yet to achieve. My CPM Ranges from $3 - 4.50 and thats with over
    407,473 Ads Shown in the last 7 days. The CPM with this amount is $3.54
     
  6. Siymon

    Siymon

    Joined:
    Aug 11, 2015
    Posts:
    4
    Hey john-essy !

    Thank you for all this informations !
    So I'm gonna too improve my playstore optimization for the USA..
    It will be much better than the France !

    Thank you ! :)
     
  7. pashaivanov012

    pashaivanov012

    Joined:
    Dec 30, 2017
    Posts:
    1
    For me, the eCPM, is even lower. I have currently around 250 ads viewed, however the eCPM avarage is $0.03.
     
  8. newwise

    newwise

    Joined:
    Mar 14, 2016
    Posts:
    7
    Hello, my numbers.
    upload_2019-3-5_7-50-6.png
    Is it normal or am i doing something wrong?
     

    Attached Files:

  9. willisuh

    willisuh

    Joined:
    Nov 4, 2015
    Posts:
    14
    Seems Unity discriminates against Koreans. My ECPM is 0.01~0.1 as well