UWP / IL2CPP / Running .exe after build: The code execution cannot proceed

For deploying a project for Windows Mixed Reality, I've successfully created an IL2CPP-based project which I've built using VS2017 with the VC++ 2015.3 v140 toolset, x64 platform, and master configuration.

I'm now trying to actually run that project (outside of Visual Studio). I've found the .exe in build/bin/x64/Master, but running it yields "The code execution cannot proceed because VCRUNTIME140_APP.dll was not found. Reinstalling the program may fix this problem", and another similar message with vccorlib140_app.dll.

I feel I am missing something vital here to create the final build. Am I supposed to be copying some files around to create the final directory with everything in it (similar to the directory I get when building, in Unity, for other platforms)? Or did I fail to do something else? I am supposed to use IL2CPP and VS2017, right (https://developer.microsoft.com/en-us/windows/mixed-reality/porting_guides)? (the problem without installing the VC++ 2015.3 v140 toolset was this error message: "MSbuild Error: The builds tools for v140 (Platform Toolset = 'v140') cannot be found").

Thanks!

 

Since the build target is basically the Windows Store, the solution is create an APPX, install that (using the provided Powershell command), and *then* run the app via the Windows menu.

 

If this is the case, how do I get this program to my friends? I'm not understanding how I'm supposed to share my project when EXE isn't running without special developer license you have to pay for...