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Using Unity in Advertising

Discussion in 'Virtual Production' started by HanselMagnum, Apr 9, 2020.

  1. HanselMagnum


    Apr 9, 2020
    Hi all,

    I own a digital ad agency and I love working with Unity in my spare time.
    I have a few questions since a client inspired me from her requests and I am always looking toward the future.

    First, my client (a bikini company) wanted to film her models behind a green screen. I immediately thought that perhaps using Unity to render the scenes would work well. Does anyone have any examples if such a thing has been done? In other words, are there examples of using Unity for the background and live models for actors?

    Second, how viable is using Unity in the advertising industry? I realize what it can do for auto advertising as per Unity's examples, but are there any other examples outside the auto industry?

    Thank you for your time in answering everyone, I appreciate it.
  2. MadeFromPolygons


    Oct 5, 2013
    Its absolutely viable, I know these guys have used it in the past:

    Unity is used in a ton of other creative advertising studios already so definately viable to incorporate into your workflow.