UNITY'S FANCY NEW LOGO

The facebook logo looks crap



Why the blue? Did you get inspired by discord?

 

In what way does this redesign improve profitability?

Yeah, things are branded differently. But who chooses their engine or associated tools and services based on the logo?

In relation to a logo, what does "more mature" mean? Cheese and wine are said to get "more mature" because they actually change over time. That logo is brand new, so obviously that can't apply here. So how is it "more mature"?

Is it something that only has meaning to another graphic designer?

 

I realize that but I'm thinking more along the lines of a scene file with the animation(s) that made the video that we can include in our builds as the front end to our games (instead of the static image). Think the animated nVidia splash screen like this, but the Unity brand and animation instead:

It looks straightforward to make in Unity from the video (some cubes, textures, animations, etc.) and I'm not sure if you guys even used Unity to make it but IMHO it would make for a killer opening. If Unity doesn't make something like this available I'm going to take a shot at it and offer it up to people (free of charge of course).

 

To be honest, I find it difficult to translate into English what he said. It said the old logo is more playful and the new log more serious (I don't know if you say that in English)

 

Meh. Companies redo their logo sometimes. It would be hard to find a company of any longevity that hasn't. In the grand scheme of things it barely matters.

 

Wasn't going to bother posting my dismay with the new logo, but boy that Blog announcement is so full of marketing crap - how can anyone fall for it?

Dislike the new logo as it lost the uniqueness of the angled cube of the original and while the new grey version box is quite strong visually it just going to get lost in a world full of other cube based logos. I will say I do like the animation, that works well, but just a grey shaded box ( arrows ) feels very generic. I actually liked the 'purple missing graphic' version posted earlier as its far more striking color and wouldn't be surprised to see a color change to this new logo within a few years.

Finally the new logo is barely recognizable as a browser tab, its been shrunk way to much and for some reason the blog main page ( https://blog.unity.com/latest ) is using a completely different old logo too.

 

https://www.linkedin.com/company/marcomstrategies



Oh dear.

 

Nice find, well done! Can't say I'm surprised. Unity should be rewarding you because now they can maybe still roll back their logo before they are getting sued.
Normally the lawyer that trademarks their brand stuff should have done this kind of research. It's possible tesserakt never trademarked their logo but in that case it would still be a total dick move if Unity trademarked theirs first and I'm unsure about the legal implications.

I wonder if they'll be trying to sue the design agency they contracted to redesign the logo now.

 

Unity is going to just muscle through this if it becomes an issue. They're not going to roll this brand refactor back.

 

I believe it's just all in-house at Unity. It's all great work, just I don't think that it inspires actual developers at all - at least I can't see how it's meant to.

 

I first noticed it in my browser tabs and I thought it was the radiation symbol and wondered what this is Then I thought it's a snowflake...

I appreciate the thought behind the logo, it makes sense. I still don't like the logo though, the previous one is much more recognizable.

 

Right now I'd say this is just different. Not better or worse. A lot of people in this thread are completely overreacting and just not able to differentiate between "bad" and "being used to something else". Sorry, but this is objectively at least on the same level. The old logo wasn't as amazing as you make it out to be.

 

text alignment?

 

Objectively I disagree, it is far less unique and less instantly readable than the old logo. Its already been illustrated there is at least one other company logo that is extremely similar.

I mean look at the chrome tabs now ( opps they've changed again - so much for clear concise use guides ) - when its not the selected tab the grey icon almost disappears completely and even when it is the selected tab its just not as easily readable as the old one or other tab icons.


Honestly I think much of the problem here comes from the choice of using grey, using any other strong color ( except pure black or white ) would probably make it far more visually pleasing and recognizable at a glance. Again I suspect at some point in the future we will see this new logo become colourized - heck at this point just go all in and make it purple shaded

However I do agree that the old logo is hardly amazing. Having it angled does make it more unique and recognizable as well as distinct from other cube logos, but the weighting of the lines and use of black doesn't do it any favours.

 

The animation looks good and all, but the logo itself - looks like a typical corporate logo that would suit almost any white collar company. There's nothing about it suggesting themes of creativity and dynamism, it just looks like a geometric shape trying to hide inside absolute regularity.

I get that Unity don't consider themselves to be just a game engine company anymore, but I mean, imagine having that in the intro of your game, vs the cryengine or unreal logo.

I would go for something more like the nvidia logo in terms of impact - corporate but with enough flair to be interesting.

 

Hahahaa...

From twitter.
https://www.orcon.net.nz/

 

And yet another thing it reminds me of...

 

My two cents: looks generic, bland, uninteresting. Way worse than the old logo, not that it was amazing or anything but when compared, I prefer the old one.

 

That is remarkably similar. I guess it proves what a lot of people have been saying - it is kind of generic now it's lost the perspective.

Most people they won't be able to tell the difference and we all know that.

 

After seeing all these ambiguous logos even I'm convinced that this was a big mistake.

How exactly did Unity settle on this box thing and even thought it was an available logo, let alone a logo that would have any level of brand recognition?

Even I'm struggling to tell the difference.

 

They have different logo on github for some reason with much wider space between arrows and it looks similar to this orcon logo

 

As per their Brand Guide page, it's supposed to be like that.


.

 

I see..anyway github profile picture is larger than 16px so this type of logo can't be used there

 

GitHub uses the same source image for profile pictures everywhere but in different sizes so they probably just made a choice to use the icon brand image so its readable at the commonly viewed low resolution.

 

Adobe entered the chat.

 

I doubt there will be any contest to the logo, Unity will simply pay off any logos. I doubt most of the similar logos on the web are trademarked. The logo won't change, and instead others will change theirs.

 

That version looks a lot nicer, to me. The bigger gap balances out the negative space a bit, which feels more elegant to me, it doesn't require three subtly different colours, and it's clearer at smaller sizes.

Have I missed them expanding on "16 px high" anywhere? Just measuring things in pixels is ambiguous in today's world of commonly mixed standard and high-DPI screens. On my monitor their "16 px high" example is 36 pixels high, and my scaling is not set to 225%.

In another part of their guide there is an example "1080 X 1080 PX 3D RENDER" which is not square, so there's either a mistake or missing info. :/


Moreover... they keep calling it a "cube", but to me the white/grey parts do not look like a cube. The inside lines look thinner than the outside lines, so to me it looks like they're angled inwards slightly. But then the other derived icons don't do the same thing. Probably another reason I find the flat colour version more pleasing.

 

It's not such a bad logo.

It retains much from the original "cube" concept, but with the gaps now looks like 3 arrows which kind of signifies X, Y, and Z, and the arrows denote "multiple possibilities". And as cleverly mentioned already, if you use your imagination it can definitely be a ninja star.

If I were to criticize, I do wish logos in general were more fun. Not just Unity but everything. Things are getting too minimalistic and flat. At least low-key shade it like the GameCube logo or something. Bring back the funk.

 

It kind-of reminds me of those little plastic spindle-adapter things you use to play a 45 rpm record on a regular record-player. I mean, not really because I'm definitely not old enough to even know what that is.

 

I have a confession to make.
I can't tell if Unity's logo (old and new) is meant to be a box or three arrows pointing away from each other (maybe representing x/y/z axes?)

 

It's supposed to be both, like that duck/rabbit thing:

 

Talking about diversity when they are joining the borg?

Even fashion industry faltered


Nothing is distinct now, nothing is diverse, everything is the same underlying idea, and that perfectly reflect their money grubbing social circle. Brand identity mean nothing nowaday, just a grey elite membership, not distinct entity that exist on their own quality. They only talk about diversity to mask the lack of in their rank, they all think the same.

New logo is corporate, static, imposing, and imply lack of direction just like unity, scattered in all direction. I get they want to imply stability but the optic illusion of the inset cube have your brained flicker between visual concept and destroy that feeling.

They keep telling you you'll get used to it, sure, we will get used to bitch about it. I'm 40 I still remember when new logo was actually celebrated, saying people don't like change is a lie, and the gradual shift toward bitching, the key events was the amazing pepsi logo reveal, we still bitch about it today, at least it was not trend chasing toward the bottom.

 

All caps as well, of course. But don't forget to make the first one big so it's mature.

 

So I actually think the logo is completely fine design-wise. But what isn't fine are the program icons.




What is this supposed to be? It's so small I can barely make out the outer cube. But then inside of that is a mess of pixels that doesn't really look like anything. Please rework these, the desktop and hub icons actually look terrible.

I don't even get why there's a second cube around the actual logo. This isn't on your website, so why is it here?

 

New scene icon looks like some sort of corrupted file

 

A stylized radiation sign.

Spoiler

 

Hmm... why when my eye passes over this does one of them look like a biohazard symbol pooped out of ms paint?

 

Bolt 2 died for this

 

MUCH BETTER!

 

After a while, I just can't get used to the shading and would prefer it to be pure white / black.

 

At least we're all disappointed together. I guess you could say we share that unity.

 

The slightly different shades just off white do look weak and dirty.

Most of the best logos are one flat colour. And those that aren't and work well, tend to be very colourful. The old logo met the first of those conditions. The new one is neither.

And as someone else mentioned, I keep seeing neo-nazi symbolism, with the regular geometric pattern.

 

The more I look at it over time, the less I like it. The initial impression I had was because I tend to try by default to embrace a new concept. But over time I guess I just don't think it's a very good logo. Sorry Unity.

But I still happily develop in Unity.

 

Indeed, unlike copyright, trademark is not automatic. I would assume(hope) that Unity did a mark search when doing the change (there is a big search process that will have revealed all those logos if they are protected) . It is possible for marks to be similar if they are different markets. They could also make the argument that those two others were simply copying Unity's original logo... the new logo isn't all that much different than old one, rotated a bit and perspective changed/removed.

I think I am in the same camp as most here, to me, it looks too generic. (I see gamecube when I see it). I like the improved text though.

 

Not really a fan of swastika.exe invading the hierarchy either to be honest. It's visually jarring for no real reason.

 

i personally love this new logo, feels like we're in a zombie movie or in the middle of a pandemic... oh wait

 

For real though, the bio-hazard symbol genuinely looks cool as heck.
Especially since it's just meant to be a warning label.

 

This happens when someone takes the time and actually plans ahead what they are looking for and how it can be achieved. Even in design. The biohazard symbol was pretty deliberate and they actually measured the acceptance and the memorability through subsequent studies.

 

Yeah actually, it's been proven that certain patterns do mean danger, throughout the animal kingdom. The reason for this is because it's safer for both the poisonous frog and any mistakes a would-be predator would have. Wasps and so on. These patterns were also a factor in the hazard warning symbol.

Unity may have meant well, but it's probably going to have to be massaged over time if it's sending warnings out to would-be customers on a subconscious level.

I am not being dramatic here, just mulling over the whole thing.