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Official Unity is committed to the ironSource deal and rejects AppLovin’s unsolicited proposal

Discussion in 'Announcements' started by UnityJuju, Aug 15, 2022.

  1. UnityJuju


    Unity Technologies

    Jun 15, 2021
    Today, Unity issued a press release announcing our Board’s decision to reject AppLovin’s proposal and remain committed to the previously announced deal with ironSouce.

    As we shared last month, Unity, after the ironSource merger closes, will be a stronger and more profitable company that will continue to invest in the success of creators, enabling you to make better games and real-time 3D experiences with better creation-oriented tools and services and advertising services.

    Below is a short FAQ for your questions – we won’t be able to address any further questions at this time aside from the ones already provided here.

    1. What does this announcement mean for customers?
      This announcement does not impact our customers. We are operating as usual here at Unity and the success of our customers will continue to be our top priority.

    2. Is there a chance Unity will merge with AppLovin instead of ironSource?
      We remain committed to and enthusiastic about our agreement with ironSource. We believe that by combining with ironSource, we will be best positioned to accelerate our vision and capture the massive opportunity in the gaming market.

    3. Why is Unity’s transaction with ironSource in the best interests of customers and partners?
      Together with ironSource, we will form the industry’s first end-to-end platform to power creators’ success as they build, run, manage, grow, and monetize live games and real-time, 3D content. By combining Unity’s game engine and editor, Unity Ads, and the rest of the Unity Gaming Services (UGS) with ironSource’s best-in-class mediation and publishing platforms, we will give game developers a seamless and interoperable way to create, grow, and if they want it, monetize across their lifecycle.

    4. What does this mean for the Community?
      This announcement does not impact our passion for our Community. We’re committed to the ironSource transaction and until it finalizes, both Unity and ironSource remain separate companies and it’s business as usual at Unity.

    Thank you for your understanding!

    Because we are a publicly traded company, we are required to make certain legal disclosures about an announcement like this. You are encouraged to read those disclaimers, available at the end of the press release.
    dsad47897fds likes this.
  2. MysleyMakers


    Jul 27, 2021
    Good riddance.
    dsad47897fds likes this.
  3. DragonCoder


    Jul 3, 2015
    The FAQ here is neat.
    Am assuming the PR staff learned something, because this for the IronSource anouncement might have reduced the doomsday speculations people came up with too.