Unity ID - Link a third-party app analytics provider and Google Ads

What should I enter as the provider’s ID to link Unity Analytics and Google Ads Account?

Context: I want to set conversion based app events set up within Unity Analytics

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Can you share a screenshot of where you are being prompted for this information?

 

Thank you Jeff. See attached.

 

These do not look like Unity web pages, what website are you on? We don't provide Unity Analytics as a pluggable service.

 

Hi, this is on Google Ads. As indicated above, I want to link Google ads and Unity Analytics to track conversion of events defined in Unity. Is this what you say can't be done?

 

That is correct. Are you using Google Ads in your game? Can you elaborate what you mean by conversion? Generally conversion means an impression followed by a click through that leads to an actual purchase (converted to a customer). If your game displayed a Coca-Coca ad for example, how would you know if they bought some? You can track Unity Ads in the Unity Dashboard. There is more information on Unity Ads here https://unityads.unity3d.com/help/unity/integration-guide-unity

 

Yes I am using Google Ads. By conversion, I mean the users who get the app from seeing a Google Ad. We currently rate performance based on installations and want to change this to an event inside the application, events are defined in Unity. The aim is to change from tracking installations to tracking an event inside the app, like first level completed.

 

Where do they see the Google Ad? Unless the ad is shown within a Unity app, we would not track it. We don't provide referrer or conversion tracking as you suggest. You can certainly track first level completed within your game using Unity Analytics, but we don't track where the game was installed from, only the OS version (Android users vs iOS users, for example)

 

Hi Jeff,

Let me clarify this, I have a same concern. Is it possible to do re-targeting on via google ads by using post-install event analytics e.g If i want to target highest paying user. Can these two be integrated on the server side?

 

**Post-event unity analytics.

 

You are free to try on your server, this would not be a service that we would consider at this time. You might try sending a Custom Event with the information that you need, and then download your raw event data using Raw Data Export (a Unity Pro-only license feature) https://docs.unity3d.com/Manual/UnityAnalyticsCustomEvents.html and https://docs.unity3d.com/Manual/UnityAnalyticsRawDataExport.html

 

Hi Jeff,
We have the same concern here. I think it would be useful if you could consider implementing this feature. Otherwise most developers need to implement an additional analytics provider.