Discussion Unity has no good way of animation textures?

I mean animating texture as frame sequence for effect like fire or water etc.
I see three possible ways, each is not very convenient
1) Use flipbook. Cons: Prevents using other uv modifiers like rotation, panning etc.
2) Add custom component to every mesh. Cons: Requires much work, prone to breaking, inflexible.
3) Create a custom script which tracks all materials with animated properties and changes their textures, so all meshes using sharedMaterial will change automatically. Cons: possibly cpu expensive, untested, requires extra setup.

Any better solutions?