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Unity ecpm is lower than 2 months ago.

Discussion in 'Unity Ads' started by segant, Jul 9, 2019.

  1. segant

    segant

    Joined:
    May 3, 2017
    Posts:
    53
    I can't understand why but i do understand that it depends on the countries which ads were watched. But it's lower than old times. When ecpm were lower than 2.5$ or something like this unity added money to increase ecpm but it doesn't do it no more.
     
  2. ap-unity

    ap-unity

    Unity Technologies

    Joined:
    Aug 3, 2016
    Posts:
    1,129
    @segant
    Region is a factor, but it is not the only factor that affects how much revenue an app makes. Campaign availability and the advertising market price can fluctuate a lot over time.

    Typically, if impressions remain stable, then revenue should be stable as well. If your app has been available for a while, then you are probably already aware of our Best Practices guide, but if not, that is worth reviewing:
    https://unityads.unity3d.com/help/resources/best-practices