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Question Unity Ads vs Apple Search Ads.

Discussion in 'Unity Ads & User Acquisition' started by username132323232, Jun 14, 2023.

  1. username132323232

    username132323232

    Joined:
    Dec 9, 2014
    Posts:
    475
    Hello. I would like to start advertising my game using Unity Ads.

    1) If the goal is the number of installs, would I have to re-build and resubmit the game to Apple Appstore so that it somehow reports to Unity when it starts for the first time?

    2) How does the cost per install compare to Apple Search Ads? Currently I pay about $5 per install to Apple Ads.

    Thanks!
     
  2. ap-unity

    ap-unity

    Unity Technologies

    Joined:
    Aug 3, 2016
    Posts:
    1,519
    You would need to have an SDK from an MMP (mobile measurement partner) installed in your app. This would allow you to attribute the installation to the appropriate advertiser. More information can be found in the documentation:
    https://docs.unity.com/acquire/en-us/manual/s2s-install-tracking

    Unity Ads is a bidding platform. The exposure of your ad campaign depends on its eCPM (effective cost per thousand impressions), which is determined by the CVR (video conversion rate from impression to install) and CPI (cost per install) of your campaign. The higher your campaign’s eCPM, the more exposure it receives.

    More information can be found in our documentation:
    https://docs.unity.com/acquire/en-us/manual/bids
     
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