Dear community, developers, Unityheads, creatives, coders, lovers and fighters. We are extremely excited about Unity 4 – both for what the Unity 4.0 release will bring, but also for all the other stuff that we have up our sleeves (the only part that's public of that is the new GUI system, but you can probably guess some of the other stuff if you try!) However we realized that in that excitement we'd made a legwork mistake in how we priced our upgrades. You all told us in no uncertain terms that you weren't happy with it, so we decided to change it. Simple as that? Not quite – it took some soul-searching and discussion over the weekend. And work: to change various parts of our online presence and sales processes, not to mention refunding the hundreds or thousands of those who'd already bought at the now-incorrect prices. But change them we did. Everyone who's affected by this should have gotten an email already, but since this might be of interest to new customers (and because sometimes emails are lost in the aether) here's the details: * We are going back to a more standard 50% upgrade fee for our Pro products, so they're going to cost $750 to upgrade. * Our Unity iOS and Unity Android Basic licenses can be upgraded for just $125, so under 32% of the full price. * Additionally we're doing a 20% offer of all online upgrades until July 31st (yeah!) * For new Unity Pro purchases we are also throwing in a $200 voucher towards purchase of add-on licenses (the voucher remains valid for 12 months). Pre-orders to Unity 4 also get you early access to the Unity 4 beta on a first-come first-serve basis, so if you want to see the goods (or start using it in production) you should consider preordering. Otherwise you'll of course get access soon enough anyway, namely when we launch Unity 4 properly! Phew, that's a lot of detail... if you have any questions feel free to post them here or of course reach out to our sales team at http://unity3d.com/company/sales?type=sales Love. d.