You did sound a little like a Unity shill, but now I know you understand the frustration. Each thing wouldn't be too bad on its own, but a not quite unfinished Unity 3 with steeper upgrade pricing seemed a little too much. I overreacted a bit because it happened while I am going through a period where I am doing a lot of builds to iOS devices and Unity/Xcode build reliability is still so poor, so I am already frustrated. I will now be positive as you suggested. The feature I am most looking forward to is the Dynamic Fonts on all platforms. No more importing a font multiple times to get each size, and compromising the design to avoid using even more sizes. I have not used animation in any of my games, but I am less likely to avoid it in the future if Mecanim works as advertised. It seems as animation will be a less scary area to investigate. 3D texture support sounds potentially interesting, but I don't know what it is yet.