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Unity UA Tips & Tricks: A View from the Inside with Gram Games, Uken, and Small Giant

Discussion in 'General Discussion' started by AskCarol, Apr 17, 2020.

  1. AskCarol

    AskCarol

    Unity Technologies

    Joined:
    Nov 12, 2019
    Posts:
    224
    Acquiring the right players and leveraging different channels and partners can be hard. In this session, Paivi Putsepp-Seufert, Unity's head of performance marketing, will share her best tips for user acquisition (UA) based on insight from advertisers. She’ll be joined by other UA leaders to share their success tips.


    When
    Thu, April 23, 9:00 AM PT



    Where
    You can watch the session here!
    Make sure to sign up to get access to all Unite Now content.


    ______________________


    Together with this Unite Now session we are also hosting a Q&A here in this thread to answer as many of your questions as possible.


    A team of product experts from across Unity will be available starting after the session. Our Community team will continue to field questions to foster an ongoing discussion with the community. Please feel free to ask your questions in this thread.


    Some basic rules


    • The thread will open up for questions on Thu, April 23, 9:00 AM PT.


    • Don’t bundle multiple unrelated questions in one reply. One question/topic per reply.


    • Only questions related to the topics of the session are permitted.


    • All questions will be fielded by our Community Managers (@LeonhardP and @AskCarol)
      • Replies will have to be approved by the moderators to show up in the thread.


      • Once approved, the questions will be forwarded to the relevant experts.

    We really look forward to hearing from the community.

    Thank you!
     
  2. Kamyker

    Kamyker

    Joined:
    May 14, 2013
    Posts:
    380


    If someone gets the same error it's here:
     
  3. AskCarol

    AskCarol

    Unity Technologies

    Joined:
    Nov 12, 2019
    Posts:
    224
    Thanks for flagging! Will look into it but everything should be up and running on that page now.
     
  4. Kamyker

    Kamyker

    Joined:
    May 14, 2013
    Posts:
    380
    Looks like it's not related to that specific video but every unitenow webpage that has that kind of player - reason is my ad blocker.

    #Edit
    Works fine now
     
    Last edited: Apr 24, 2020
    AskCarol likes this.
  5. algolift

    algolift

    Joined:
    Apr 23, 2020
    Posts:
    1
    Great session Paivi!

    Some questions on creative -
    - What are the best indicators for when to switch out new creative
    - How many creative should be assigned to a campaign
    - Should creative that's stopped performing be removed from the campaign
     
  6. Paivi_Test

    Paivi_Test

    Unity Technologies

    Joined:
    Apr 3, 2018
    Posts:
    1
    Thanks for the questions!

    • What are the best indicators for when to switch out new creative. When a creative has had a steady CVR for days (e.g. 1%) and then if after for instance 11 days the CVR starts lowering to 0.9% and proceeds to lower each day. As mentioned in the creative rotation cycle point, you should have a new one ready for that moment and replace it with a new fresh one as soon as saturation is visible.
    • How many creative should be assigned to a campaign . This depends on the budget cap of your campaign (you want to have enough budget allocated for each creative to get enough impressions). If you have a cap of 1K/day, I would suggest 6 creative packs. If $500 or lower daily cap, I would have max 4 packs live and overall I would have max 10 creative packs live at any given time.
    • Should creative that’s stopped performing be removed from the campaign” - Yes, if you do not get any quality users from a specific creative. Yet if you see some good users come in, even if the performance is much lower than the average of the campaigns you should still leave the creative live and attached to the campaign
    Great session Paivi!

    Some questions on creative -
    - What are the best indicators for when to switch out new creative
    - How many creative should be assigned to a campaign
    - Should creative that's stopped performing be removed from the campaign[/QUOTE]
     
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