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Too low ECPM ?

Discussion in 'Unity Ads & User Acquisition' started by MerhatPandzharov, Oct 1, 2017.

  1. MerhatPandzharov

    MerhatPandzharov

    Joined:
    Aug 29, 2015
    Posts:
    82
    Hello !

    My game is Bulgarian so my playerbase is mainly focused in Bulgaria.

    Why my ECPM is 1.08 in Bulgaria and 15.80 in UK ?

    Thank you for your attention!
     
    Last edited: Oct 2, 2017
    MerhatPandzharov, Oct 1, 2017
    #1

  2. Hung183

    Hung183

    Joined:
    Jan 16, 2016
    Posts:
    19
    Because UK is richer than Bulgaria.
     
    Hung183, Oct 3, 2017
    #2

  3. MerhatPandzharov

    MerhatPandzharov

    Joined:
    Aug 29, 2015
    Posts:
    82
    But that is a huge difference you know it is not like $0.5-2 its $14 difference.
     
    MerhatPandzharov, Oct 5, 2017
    #3

  4. Matthewek

    Matthewek

    Joined:
    Apr 6, 2015
    Posts:
    46
    Its up to advertisers to decide how much they pay in different countries, UK is so much more richer and developed countries, thus much higher that player who is seeing particular ad will monetise it better.
     
    Matthewek, Oct 24, 2017
    #4