Strategies for Twitter and FaceBook Followers Growth

• My first bit of advice would be to not mirror content between Facebook and Twitter, people won't see the point in following both.
  
  
• Visuals visual visuals, the highest amount of engagement we get from Unity's social media and even my own that I personally run come from pictures & gifs. Having said this, don't blast images and gifs with every post, keep those to the ones where you want to get the word out about something, people who care will also read text based posts.
  
  
• Use native uploads for images and videos. Links to YouTube get very low "reach" on Facebook as Facebook want to keep people within the platform, this is intentional. Some social media management tools can create odd links when you upload images via them so be aware of this.
  
  
• For twitter, use hashtags. Create your own for your game, try to keep it short as to not take up word limit. Use popular hashtags, #gamdev #screenshotsaturday #madewithunity #indiedev etc People follow these, this will give your post a larger audience. Again this come with a limit warning, a post plastered with hashtags looks ugly and unprofessional like you're trying to scream at the popular kids, keep it to one or two. (Hashtags for Facebook are pretty pointless.)
  
  
• Keep talking, try to post something every day, for Unity we try to keep it to one or maybe two Facebook posts on our page. Twitter is a little more flexible since feeds scroll very fast for people, if we need to post outgoing tweets to our followers often we'll try and have a minimum of two hours since the last one. (Obviously responses do not count in this timing on either platform.)
  
  
• Always try to respond to relevant incoming tweets/comments.
  
  
• Do not use your company's/studio's twitter as a ranting ground and do not argue with people.
  
  
• Engage with others, start following other devs, people with similar interests and engage with them if they post something awesome or funny. Retweet and/or favourite things from the timeline or mentions to you.
  
  
• Know your audience, Twitter and Facebook provide insights for free, e.g. https://analytics.twitter.com/user/Aurore360/home Try and find trends on what you posted was popular and why. Locate your follows and post in the most optimal time of day, if your audience is worldwide, use a management tool to schedule outgoing tweets not in your time zone. We're currently using Hootsuite which has a free version https://hootsuite.com/en-gb/

I think that's all I can think of right now from my brain dump, @holliebuckets also works on our social media she'll probably be able to add something more/better or disagree with me haha.

Either way for any gamedev, social media is a great way to get free publicity but it does take a lot of work, which is why there are careers based around this stuff. Actually, last thought, don't feel like you have to pay for promoted posts, they're helpful sometimes, but if you're just starting out there's really no point. There's nothing worse than looking at someone's account, seeing very little posts and a tonne of empty followers, you know those were paid for.