Well, since you brought it up, the real cancer trying its best to undermine and destroy this industry isn't corporations like steam, it's games journalists like those at polygon and just about everywhere else. Clearly. They are a Trojan horse, and that is their intention. Anti games. Anti gamers. Perpetually furious that they haven't been able to tame or destroy this medium that they unjustifiably consider to be beneath them, when they are nobodies that write articles than any person belonging to the middle class could throw together. I'm amazed that any of these people still have jobs. They are more rabid about having video games and video gamers on their leash than steam is. Steam will charge you 30% for a service that you can choose not to use. Games journalists will trash your game to try to destroy your sales if it doesn't have the "right message" according to their subjective moral value system that most gamers don't even share, the very people they are supposed to be informing. And as a dev, you don't get to choose whether that happens. They don't speak for developers, and they most certainly don't speak for gamers. Basically, the exact opposite. Those groups are completely antagonistic towards each other.