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Retention Tests

Discussion in 'General Discussion' started by cryogee, Apr 20, 2019.

  1. cryogee

    cryogee

    Joined:
    Aug 6, 2009
    Posts:
    132
    Hello,

    Most publishers need 55% D1 and 20%D7 and Low CPI

    I used to make prototypes and then submit to them and numbers were really not that good.

    So I'm thinking of running my own ads first and then after few iterations when numbers look good, contact the publishers.

    How many users are good enough for these iterative retention tests?
    Please advise what should be good advertising budget for such tests.