Search Unity

Paid Games + In-Game Ads = Recipe For Disaster?

Discussion in 'Game Design' started by Neffy, Feb 3, 2015.

  1. Neffy

    Neffy

    Joined:
    Aug 17, 2013
    Posts:
    55
    I'm currently developing a small, twitchy SHMUP built for single player as well as co-op and I've heard many times from other sources that I should more than definitely pick one or the other, not both. But here's the problem:
    https://www.nextpeer.com/

    Their -FREE- indie solution is free for unlimited MAU, all they need is to put ads in your game if you go with that solution. But my game is designed specifically around a $0.99 price point. Would it be considered dirty/nasty to throw in the ads in an as non-disruptive manner as possible, or is it just asking for problems from potential fans?

    Advice?
     
  2. DanSuperGP

    DanSuperGP

    Joined:
    Apr 7, 2013
    Posts:
    383
    There's multiple issues going on.

    One is that paid purchase users are not generally very amenable to seeing ads in their games.

    The other is that you're going to see a lot fewer installs with a paid game, which makes the value of your advertising very low.
     
  3. Neffy

    Neffy

    Joined:
    Aug 17, 2013
    Posts:
    55
    In regards to your first point, I know. That's why I'm most likely making it a free game. I for one would be.. Mad if that happened.
    Two, the advertisements would be for Nextpeer, not I. Although yeah, sticking to free-to-play would probably a much more admirable solution in the eyes of most players.

    Thanks for the reply.
     
  4. Jimmy-P

    Jimmy-P

    Joined:
    Jul 10, 2014
    Posts:
    59
    As a player, I would definitely be unhappy with seeing ads in a game that I had paid for.
     
    AndrewGrayGames likes this.
  5. Aiursrage2k

    Aiursrage2k

    Joined:
    Nov 1, 2009
    Posts:
    4,788
    Lets say you got 10k people to buy your game, the amount of money you would make from ads is low enough to not bother with it (plus it would piss off your paying customers).
     
  6. Kiwasi

    Kiwasi

    Joined:
    Dec 5, 2013
    Posts:
    16,438
    One interesting concept was destructible ads for paid players.
     
    junaid109 likes this.
  7. ostrich160

    ostrich160

    Joined:
    Feb 28, 2012
    Posts:
    679
    I believe 'Pako car chase simulator' did it very well. The ads are on the bill boards as you drive past them
     
  8. Gigiwoo

    Gigiwoo

    Joined:
    Mar 16, 2011
    Posts:
    2,981
    If I pay for your game, then I better not see ads. 'nuff said. Whether you make money is not the player's problem. They don't care.

    Gigi
     
    elmar1028 and NomadKing like this.
  9. jtok4j

    jtok4j

    Joined:
    Dec 6, 2013
    Posts:
    279
    Yeah, I'd have to go along with Gigiwoo... Don't have any ads pop-up in the game I bought... Yeah, nononono no.

    But I am interested in the destructible ads which another person mentioned above, and the ads on the Billboards, as a dev and a gamer, would actually catch the creative side of my attention, so that I'd at least read the think when passing.

    Perhaps you can work some "sponsorship" ads in from a certain group/company? Good luck!
     
  10. Schneider21

    Schneider21

    Joined:
    Feb 6, 2014
    Posts:
    2,886
    I actually had an idea to monetize a mobile game using video ads for a game I hope to make in the near future. The game is heavily inspired from one of my favorite TV shows, and each mission would play out as a 30-ish minute "episode". Similarly to how shows go to commercial break during tense moments, I'd dramatically set the mood, then fade out to a commercial (mandatory video ad).

    The idea would be to do this no more than twice per episode, and would be mandatory on free versions of the game, but the option to skip past (or disable) on paid. The hope would be that the commercial break invoked the feeling of watching a TV show enough that even paid users would opt into the video to keep the experience similar to that of a broadcast.

    Not sure how it would actually make players feel in practice, though.
     
  11. Philip-Rowlands

    Philip-Rowlands

    Joined:
    May 13, 2013
    Posts:
    336
    That's a pretty good idea: you have a plausible reason for why the ads appear, and it might give the player a bit of a breather before the next stage. Especially after a mini-boss fight.

    Not 100% sure about this, but I think that @BoredMormon saw a post I made in the "Dream MMORPG" thread. One of the things I added to my "dream" MMORPG (if I was bothered with the genre) would be blatantly obvious product placements that premium players would be able to damage, quite possibly with stats on how many they have attacked, their favourite weapon for defacing the ads, etc.

    It's a silly idea I've had bouncing around my skull for a while, and I think it would be quite popular among players. However, I'm not sure about potential sponsors: I bet a lot of marketing departments would freak out if they heard about players competing to destroy the ads.
     
    Kiwasi likes this.
  12. Schneider21

    Schneider21

    Joined:
    Feb 6, 2014
    Posts:
    2,886
    Any press is good press!
     
  13. Kiwasi

    Kiwasi

    Joined:
    Dec 5, 2013
    Posts:
    16,438
    That's probably where I saw it. It wasn't my ides, but it sounds kind of cool.

    It would have to take a particular type of branding to deal with destructible ads