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My ecpm is as high as 170$. Is this normal?

Discussion in 'Unity Ads & User Acquisition' started by bearman, Sep 5, 2017.

  1. bearman

    bearman

    Joined:
    Aug 6, 2012
    Posts:
    4
    My game has been published a week ago. My ecpm was less than a dollar until 2 days ago. For the last two days it constantly went up to 170$. Is this normal? I thought I the normal was like 6-12$.
    Am I missing something?
    There are also a lot of countries with 0 ad views but they have 100% fill rate. Is that normal too?
    Thanks
     
    bearman, Sep 5, 2017
    #1

  2. bearman

    bearman

    Joined:
    Aug 6, 2012
    Posts:
    4
    Screen Shot 2017-09-04 at 6.29.44 PM.png
     
    bearman, Sep 5, 2017
    #2

  3. mikaisomaa

    mikaisomaa

    Unity Technologies

    Joined:
    Sep 14, 2015
    Posts:
    365
    It's advisable to disregard (or take with a grain of salt) all trend figures such as eCPM or fill rate when you have less than about 5000 impressions.

    eCPM is calculated with total earnings / impressions * 1000

    3.92$ / 23 * 1000 = 170.43$

    Sometimes there's a better performance when a certain campaign finds certain players in your game - the advertisers might bid differently for each of them. When your impression count is low - the eCPM value spikes like that.
     
    mikaisomaa, Sep 5, 2017
    #3
    bearman likes this.

  4. bearman

    bearman

    Joined:
    Aug 6, 2012
    Posts:
    4
    Thank you.
     
    bearman, Sep 5, 2017
    #4