Moderator note: this is now a go-to thread for all discussions about the splash screen and the wording. --- I created a feedback change request if anyone else would like to see this changed. http://feedback.unity3d.com/suggestions/rebrand-personal-to-indie Replace all branding of the words "Personal" and "Personal Edition", including the mandatory splash screen, to"Indie" and "Indie Edition". 'Personal edition' is a phrase usually used for software meant for private use - i.e. not for commercial sale. Branding applications with this may erode customer confidence. By contrast 'Indie' and 'Indie Edition' are well known and trusted monikers.