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Question Mediation vs Unified Auction

Discussion in 'Unity Mediation' started by stolz228, Jun 30, 2022.

  1. stolz228


    Jun 27, 2022
    Sorry for the basic question, but what's the difference between Mediation+In-App Bidding and the old Unity Unified Auction? If the Unified Auction was already running a first price auction between all of these demand sources, what changes when you move to Mediation + In-App Bidding?
  2. tailorjay


    Unity Technologies

    Sep 8, 2016
    Hi Stolz228,

    Happy to answer -

    Unified auction is essentially the ad demand that you get through Unity Ads as a network. It combines demand sourced from other Unity campaigns along with demand from over 60 other DSP partners into a unified auction. Unity Mediation offers the option to connect your game to other demand sources through waterfall or bidding options and have more control over the overall ad stack and strategy

    This is also listed in our FAQ section at
    jcGrenier likes this.