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Link to App in Daydream Store for Ads

Discussion in 'Daydream' started by Claytonious, Nov 6, 2017.

  1. Claytonious

    Claytonious

    Joined:
    Feb 16, 2009
    Posts:
    900
    When setting up ads for our Daydream games, how do we link directly to our game in the Daydream store instead of the regular 2D Play store? The *last* thing we want is buying traffic to the regular google play store, users downloading, and then being angry because they didn't even know it's a VR app, then posting 1 star reviews. "Looks weird on my phone - 1 star - garbage!"

    For that matter, are there any marketing assets/guidelines available from Google for developing ads content? Can we use the Daydream logo? Any best practices on how to make it crystal clear that it's a VR game in advertising?

    Most importantly, though - how do we link to the daydream store from an ad instead of the regular 2D store? That alone would prevent some serious problems, it seems.
     
  2. Claytonious

    Claytonious

    Joined:
    Feb 16, 2009
    Posts:
    900
    Similar question regarding the creation of AdWords campaigns from the google play console itself - it seems to create very generic ads that simply link to google play like usual without any awareness of Daydream. Will these actually do the right thing?