Is this possible with Unity ? 2D animation with textures from camera

Hi,

Here is an app for iOS and Android wich uses textures taken with the camera of a smartphone or tablet from coloring books. The textures are then maped to the animation you can see at the end of the video. Is this possible to be done with Unity ?

What is the technology behind this ?

I can see Maya is used with this video here:

Thank you,

Pierre