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Question Is it bad to call Advertisement.Load() more than once?

Discussion in 'Unity Ads & User Acquisition' started by qiveal, Feb 20, 2023.

  1. qiveal

    qiveal

    Joined:
    Jan 31, 2022
    Posts:
    320
    Hello, simple question. In my game I will call Advertisement.Load() whenever I want to play an ad. However, due to some logic I have setup in the callback OnUnityAdsAdLoaded(string adUnitId) I may not actually call Advertisement.Show() at that time. My concern is, that when I come around in my game loop to the point where I want to play an ad there's a good possibility that Advertisement.Load() could be called multiple times and then Advertisement.Show() once. Could this get me into any fraud or any other trouble with Unity?
     
    qiveal, Feb 20, 2023
    #1

  2. Yasuyuki

    Yasuyuki

    Unity Technologies

    Joined:
    Sep 11, 2014
    Posts:
    153
    You can call Load() even don't call Show() afterward.
    If I can say anything to concern about, it could be increased internet traffic on the end-user side whether they play video ads or not.
     
    Yasuyuki, Feb 22, 2023
    #2

  3. Rabadash8820

    Rabadash8820

    Joined:
    Aug 20, 2015
    Posts:
    94
    I've seen the ratio of ads shown to ads loaded called "display rate". You generally want to keep your display rate close to 100%, i.e., try not to load an ad unless you're confident it will be shown. This isn't to avoid fraud, but to improve your fill rate and eCPM: ad networks will not want to send their good ads to apps with low display rates, as they're less confident that the ads will ever be shown!
     
    Rabadash8820, Feb 24, 2023
    #3