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Question IDFA related questions(GDPR, Contextual Targeting)

Discussion in 'Unity Ads & User Acquisition' started by SteveYo0911, Jan 17, 2022.

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  1. SteveYo0911


    Nov 30, 2021
    Hi All,
    I have few questions about IDFA, and hope can get answer, thanks.
    I knew unity ads can show ads even user refuse to allow IDFA, and it is use contextual targeting as opposed to behavioral.

    My questions is:
    1. Do I need to consider GDPR, no matter user agree IDFA or not?

    2. If users refuse to allow IDFA, unity ads will use contextual targeting. Then is Unity "contextual targeting" a kind of cookie-similar technology?

    All the best!
  2. Jason_YLin


    Unity Technologies

    Sep 30, 2021
    Hi Steve, for your questions, please below:
    1. Unity Ads has a built in solution which is complying to GDPR, there is no need for any additional config.

    2. Unity Ads only use the device ID(IDFA, GAID) for contextual targeting, if Ads SDK fail to collect the Device ID, then the contextual targeting will not take effect.
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