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Question I have a consider that " High retention but low revenue, why?"

Discussion in 'Unity Ads & User Acquisition' started by unity_ADF868EBA9FDC6D4F5EB, Dec 29, 2023.

  1. unity_ADF868EBA9FDC6D4F5EB

    unity_ADF868EBA9FDC6D4F5EB

    Joined:
    Dec 1, 2023
    Posts:
    5
    I see many app and get few point below:
    app A: Retention D1 35% but Revenue D1 create around low than 20%
    app B: Retention D1 35% but Revenue D1 create around 30%-35%

    App A and B same gerne, same type, same gameplay
    ==> can you share few factor lead to this difference?

    Thank you in advance