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Question Huge eCPM drop

Discussion in 'Unity Ads & User Acquisition' started by TraianDraghici, Aug 10, 2022.

  1. TraianDraghici

    TraianDraghici

    Joined:
    Jan 4, 2020
    Posts:
    74
    I have seen huge eCPM drops from the beginning of this month.
    Am I the only one or you face this issue too ?
    It has dropped from February but it is getting worse and worse. Impressions are the same.
     
  2. PeachyPixels

    PeachyPixels

    Joined:
    Feb 17, 2018
    Posts:
    716
    Same here, been at around $0.70 for days now (Europe) down from around $6.

    AppAds.txt (etc) is up-to date, everything correctly configured and nothing has changed my end.

    I'm aware advertising is dependant on the economic climate etc, but still... $0.70

    It feels like I'm fighting Unity Ads half the time tbh, so currently investigating alternatives.
     
  3. berukulama

    berukulama

    Joined:
    Jun 27, 2020
    Posts:
    79
    Epcm levels are all about ad campaigns soon they get a good campaign and epcm revenues rise. With a little patience, you can see the numbers go up. My advice to you is a little more patience.
     
  4. TraianDraghici

    TraianDraghici

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    Jan 4, 2020
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  5. berukulama

    berukulama

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    Conditions are bad in the world right now, but this situation will not last forever. :)
     
  6. TraianDraghici

    TraianDraghici

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    Jan 4, 2020
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    Yeah, I know that ;)
     
  7. TraianDraghici

    TraianDraghici

    Joined:
    Jan 4, 2020
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    eCPM stil going down..0.29$
     
  8. berukulama

    berukulama

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    Jun 27, 2020
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    epcm changes according to the regions where the game is played, while it is 0.50 usd in some of my games, it changes up to 1.5 usd in some games. It is important in which region it is played specifically.
     
  9. TraianDraghici

    TraianDraghici

    Joined:
    Jan 4, 2020
    Posts:
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    My game demographics is stable. The problem is that the eCPM had a huge drop in ALL countries, especially in top tier countries.
     
  10. TraianDraghici

    TraianDraghici

    Joined:
    Jan 4, 2020
    Posts:
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    My problem with the huge revenue drop was because I updated to the newest Unity ADS SDK and I did not include LoadAd() function, and interstitial ads were not shown in my games, so I lost a lot of revenue...
     
    berukulama likes this.
  11. unity_Dhanu

    unity_Dhanu

    Joined:
    Oct 18, 2018
    Posts:
    4
    If one managed to get more than 5000 impressions per day can he place a lower limit for the eCPM?
     
  12. unity_Dhanu

    unity_Dhanu

    Joined:
    Oct 18, 2018
    Posts:
    4
    Did you manage to solve this?
     
  13. Nabeel_Kamboh

    Nabeel_Kamboh

    Unity Technologies

    Joined:
    Jun 22, 2021
    Posts:
    7
    what is your game id/project id, we can take a look
     
  14. khushalkhan

    khushalkhan

    Joined:
    Aug 6, 2016
    Posts:
    179
    Avoid using unity ads
     
  15. berukulama

    berukulama

    Joined:
    Jun 27, 2020
    Posts:
    79
    I am happy to use UnityAds. I think UnityAds is the best ad network.
     
    khushalkhan and TraianDraghici like this.
  16. Unity_Adamski

    Unity_Adamski

    Unity Technologies

    Joined:
    Jul 20, 2020
    Posts:
    110
    Hi All, if you are seeing a substantial drop in your app's eCPM please feel free to open a ticket and send us over the details on your app. We would be more than to look into this and advise on the probable cause.

    eCPM drops of this type are usually caused by either a demographic shift in your app or a change in user behaviour, for example, a sudden increase in users in low-tier countries will lower your eCPM. Also, banner ads are likely to negatively affect the eCPM at the app level.
    Unless your app has over 5000 impressions and has been stable for some time, eCPM is not a good metric to use to track overall ad performance, as it can be very erratic due to the lack of data.

    If you think your eCPM is dropping abnormally please feel free to open a ticket with us.
     
  17. khushalkhan

    khushalkhan

    Joined:
    Aug 6, 2016
    Posts:
    179
    ggood for you my friend