How to publish in-House deployment with Apple Developer Enterprise Program?

Good morning,
For the first time I suscribed to the Apple Developer Enterprise Program and I try to understand how to generate the IPA file.

I found almost no info, just a tuto for Xamarin :
https://docs.microsoft.com/en-us/xamarin/ios/deploy-test/app-distribution/ipa-support?tabs=vsmac


Thank you in advance