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Question How many ads (banners, rewarded, etc) shoul be shown to genetare $1 revenue?

Discussion in 'Unity Ads & User Acquisition' started by alex1st1, Nov 18, 2021.

  1. alex1st1

    alex1st1

    Joined:
    Jan 26, 2019
    Posts:
    275
    Hi!
    How many ads (banners, rewarded, etc) shoul be shown \ clicked \ apps installed \ etc to generate $1 revenue?
    What is the real Ads equation?
     
    Last edited: Nov 19, 2021
    alex1st1, Nov 18, 2021
    #1

  2. ej-Unity

    ej-Unity

    Unity Technologies

    Joined:
    May 13, 2021
    Posts:
    27
    Hi,

    It depends, revenue is generated based on a combination of views, clicks, and installs. It generally takes around 5000 impressions to see consistent, predictable revenue. It's also important to note that revenue depends on region, campaign availability, and the advertising market price, which can fluctuate over time.

    The Ads equation is based on the effective cost per mile (eCPM):

    eCPM = (TE/TI) * 1000

    TE : Total earnings(or Revenue)
    TI : Total impressions
     
    ej-Unity, Nov 19, 2021
    #2

  3. alex1st1

    alex1st1

    Joined:
    Jan 26, 2019
    Posts:
    275
    Ok then which regions or countries give you more revenue (e.g. USA, Europe, ...) so that we can target our game localizations there?
     
    alex1st1, Nov 20, 2021
    #3

  4. TudouGames

    TudouGames

    Joined:
    May 23, 2019
    Posts:
    8
    Countries with higher GDP (North America/East Asia/Western Europe) are generally the most lucrative.
     
    TudouGames, Nov 21, 2021
    #4