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How is Unity making money?

Discussion in 'General Discussion' started by Kamilche_, Jul 2, 2015.

  1. Kamilche_

    Kamilche_

    Joined:
    Jan 11, 2015
    Posts:
    75
    I'm saving my pennies to buy Unity plus its IOS and Android exporters, but people in IRC say that's not necessary, I could just release it using the free version.

    I mentioned how that means Unity reserves the right to put advertising in my app, and make my users fill out a survey before they play the game, and I was hoping to avoid that. They said that the advertising consists of a little 'Made by Unity' blurb that pops out at game startup, and that the survey is auto-gathered statistics.

    Are those truly the only disadvantages of not buying it? I hadn't even considered NOT buying it before, but now, I don't know.

    Why is Unity free? It's such a great product, I don't want to run the company into the ground by NOT buying the product. I'm just not seeing the monetization here.
     
  2. Woodlauncher

    Woodlauncher

    Joined:
    Nov 23, 2012
    Posts:
    173
    Source licenses, premium support and their new focus on services (like Unity Ads, Multiplayer Cloud etc..).
     
  3. the_motionblur

    the_motionblur

    Joined:
    Mar 4, 2008
    Posts:
    1,774
    Please read the forums. There's tons of discussions about it.

    In short: It's not an ad - it's a splash screen that you can still enable if you own the pro verison. It's nothing your users fill out - it's editor usage statistics you can also still enable in the pro version.
    You HAVE to buy Pro for every plattform you release on (and everybody in your company) if your annual turnover exceeds 100.000$. You also get the dark UI in Pro only plus all the services mentioned in the comparison chart here: http://unity3d.com/get-unity

    So - yes. If you can live with a splash screen and have less than 100.000$/turnover per year you can use the free edition.

    How Unity makes money - from all the Pro customers and every service around the main program e.g. Asset Store, CloudBuild etc.
     
  4. Aurore

    Aurore

    Director of Real-Time Learning Unity Technologies

    Joined:
    Aug 1, 2012
    Posts:
    3,106
    Both of these are spot on, there is also the Asset Store and platform partnerships. Don't feel guilty about using personal edition :) It's taken us 10 years, but we're very happy to be able to offer personal edition.
     
  5. derf

    derf

    Joined:
    Aug 14, 2011
    Posts:
    354
    Plus there have been a few triple A companies that have released products with their engine. In some of those cases, a company may lease or buy a very specific type of license which may offer access to the source code or more specific requirements implemented by Unity for their needs compared to what us indies and most others get.

    This is similar to some companies who pay Microsoft a million a year to keep supporting Windows XP just for them.
     
  6. LaneFox

    LaneFox

    Joined:
    Jun 29, 2011
    Posts:
    7,384
    Dr Charles (PhD) prints money from the future for them.
     
    recursive and Aurore like this.
  7. O_and_N

    O_and_N

    Joined:
    Oct 17, 2014
    Posts:
    50
    And i suspect that another way for them making money is when a unity game is installed on a device and collects ¨what they call basic¨ information they later on sell that info to others.Something like what phone companies do.Personal info from ones phone is worth money to others too.Somehow is legal for them to do so but if im wrong i return back every word i said.

    I just hope that John Riccitiello salary is not real (compared to what wikipedia say )
    https://en.wikipedia.org/wiki/John_Riccitiello
    XD
     
  8. Archania

    Archania

    Joined:
    Aug 27, 2010
    Posts:
    1,662
    Ya like Wikipedia is always true.....
    Don't always believe what you read.
     
  9. ZJP

    ZJP

    Joined:
    Jan 22, 2010
    Posts:
    2,649
    This make my day. :cool:
     
    Aurore likes this.
  10. Aurore

    Aurore

    Director of Real-Time Learning Unity Technologies

    Joined:
    Aug 1, 2012
    Posts:
    3,106
    Nope...just nope.
     
    the_motionblur likes this.
  11. Tautvydas-Zilys

    Tautvydas-Zilys

    Unity Technologies

    Joined:
    Jul 25, 2013
    Posts:
    10,507
    No, we give away that for free too. http://stats.unity3d.com
     
    the_motionblur likes this.
  12. Kiwasi

    Kiwasi

    Joined:
    Dec 5, 2013
    Posts:
    16,860
    There are other, less obvious effects of a free engine too. Its great for PR. It means that every kid who is vaguely into game development tries Unity. It means every educational institute doing game development teaches Unity. All of these factors combine together to make Unity the engine of choice for the future. After all, its far easier for a studio to bring a new employee up to speed on software they have already been using since they were 12 years old.
     
    Ryiah and Tanel like this.
  13. Eric5h5

    Eric5h5

    Volunteer Moderator Moderator

    Joined:
    Jul 19, 2006
    Posts:
    32,401
    The truth is that Unity uses special mind control software to make you wire money to them directly. And then it wipes your memory of doing that. So if you don't remember wiring money to Unity, that proves what I said is true!

    --Eric
     
  14. Aiursrage2k

    Aiursrage2k

    Joined:
    Nov 1, 2009
    Posts:
    4,835
    Unity makes there money selling hats on team fortress 2.
     
  15. Ryiah

    Ryiah

    Joined:
    Oct 11, 2012
    Posts:
    20,149
    The only situation where it is truly necessary to buy Unity Pro is if you're making over $100,000 annual gross revenue.
     
    Kiwasi likes this.
  16. Meltdown

    Meltdown

    Joined:
    Oct 13, 2010
    Posts:
    5,796
    Or you feel that supporting Unity and having a Pro subscription is the right thing to do ;)

    This software has become such a big part of my life, i would feel guilty if I wasn't paying for it lol.
     
  17. the_motionblur

    the_motionblur

    Joined:
    Mar 4, 2008
    Posts:
    1,774
    Actually I like having Access to the Alpha and Beta releases the Pro Subscription offers as well. For example the currently tested public alpha of the new 2D features is all sorts of awesome already (albeit alpha version buggy, of course)! :)
    Level 11 and a few of the other features are a plus, too. I'm not even close to the 100k turnover but I still like having the Pro benefits.