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Discussion Horrible eCPM despite using Rewarded Ads

Discussion in 'Unity Ads & User Acquisition' started by angeldevelopment, Mar 31, 2023.

  1. angeldevelopment


    Sep 28, 2022
    I thought reward ads were supposed to have a higher eCPM?

    My game contains only rewarded ads and yet my eCPM drops to 3$. Now that I am starting to get some ad views it drops lower. I don't understand how this makes any sense. Is it because i'm not using level play?

    Iron source didn't approve me so what am I to do?

    You can see according to this chart that as I recieve more impressions my eCPM goes DOWN, despite only using rewarded ads. So 100+ impressions of rewarded ads pay less than 1$. Very discouraging.

    Attached Files:

  2. Unity_Andi


    Unity Technologies

    Aug 29, 2022
    Hey there,

    Revenue generated from advertisements in your game depends on various factors such as the region, campaign availability, and fluctuating advertising market prices. To see consistent and predictable revenue in your dashboard, it usually takes around 5000 impressions.
    To maximize your revenue potential, it is recommended to increase the number of impressions in your game. This can be achieved by optimizing the placement of ads or by increasing the number of users who play your game.

    I suggest checking out our Best Practices Guide for useful tips and strategies here: