We've all had stuff that has gone on discount shortly after purchasing.. but we are talking about the magnitude of the purchase cost, the time frame to it's release and amount of the discount. And most stores will offer you a credit or a discount when they do a sale price. You'd be hard pressed to find one that didn't... once again, it goes hand in hand with the return policy and just good customercentric business practices. Most companies would not discount a product so soon after inception. As to avoid jilting the 'large' number of users who paid so recently. And right or wrong, what is wrong with going above and beyond for loyal customers sake. I don't see it beyond reason giving people who made recent purchasers some in store credit. Guess it's just a different school of thought. But the fact that you are concerned about whether you are right or wrong, is rather telling. It should be about making sure customers are happy. I'm not looking for an argument here. Unity has a very loyal group of customers. It's that way because it's a great product and the support is first class. If customers are upset, they are upset, whether you think they're justified or not. Typically companies try to do right by there customers. After all, without they're customers, they wouldn't get anywhere. I'm not quite sure why that is such a hard concept to grasp. Don't take the fact that people are upset personally. Just understand that they are and either do something about it or do nothing. On a side note.. Typically there is a grandfather policy that coincides with the return policy, otherwise customers would just return the merchandise and then buy again at the discounted price. I'm not sure what the return policy is for purchases through the Unity store, but I'd imagine that if there is one, it would be within reason that anyone could return and than repurchase.