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Question Google Play Explore vs Google Play Search

Discussion in 'Android' started by jeremy_crowell, Aug 26, 2022.

  1. jeremy_crowell

    jeremy_crowell

    Joined:
    Jul 21, 2018
    Posts:
    83
    How these two differ? I tried to read documentation but still can't figure out. Is there any chance to emulate both of these somehow to see what visitor sees in real?

    Google play search - how it happens in real? I have high play explore and very low play search with the app. How can it be fixed?
     
    jeremy_crowell, Aug 26, 2022
    #1

  2. pixaware_pwedrowski

    pixaware_pwedrowski

    Joined:
    Oct 25, 2018
    Posts:
    116
    Explore is a traffic from Featured, Top Charts, and Similar Apps sections of GPS while search is a traffic directly from the search listing (when you type some keywords and hit search for the app).

    Low search traffic may mean that you should work on keywords in your game's title, short description, long description (it is similar to SEO) because user's don't use keywords that are there right now (or you use super popular keywords and your app isn't at the top of the search result listing)
     
    pixaware_pwedrowski, Aug 26, 2022
    #2

  3. jeremy_crowell

    jeremy_crowell

    Joined:
    Jul 21, 2018
    Posts:
    83

    In other words I need concentrate more on text rather then on graphic elements(icon, big screenshot-thumbnail, game screenshots)? The problem is that I'm a bit afraid that fixing explore I can destroy good search ratio :(
     
    jeremy_crowell, Aug 26, 2022
    #3