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Discussion Getting ~6 Installs per mille with a good bid for US, getting ~200 impressions per day

Discussion in 'Unity Ads & User Acquisition' started by Edge226, Jan 2, 2024.

  1. Edge226


    Jan 18, 2019
    Hi Guys,
    I'm running a campaing for a mobile app,
    My main creative is getting 5.58 installs per mille, 7% CTR, 7.89% install rate, some fairly good numbers.
    Despite getting proper results and spending accordingly in the last few days i've been getting around 200 impressions (starts) per day, i.e the campaign has 0 scale.
    WTF? the results are good, the bid is good for US (around $1 CPI, a bit more) and the scale is S***.
    Any advice?

    Android, USA, $1 CPI
    Last edited: Jan 2, 2024
  2. unity_ADF868EBA9FDC6D4F5EB


    Dec 1, 2023
    The CPM for first month of year is re-change. I think this is big impact. So that why you can't get less impression. I think you need test more range bid from 0.7 to 1.5$

    Also improve Store listing.