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Official Game logo

Discussion in 'Open Projects' started by TatoD, Oct 11, 2020.

  1. TatoD

    TatoD

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    Hi all,

    My name is Tate, and I work both in software and on my own as an artist. Really excited to see this project kick off!

    I noticed the logo card (under Texturing, UI, & 2D) in codecks was grey/unassigned. I have a couple of simple ideas in mind that I thought of looking through the concept art that would not depend on the title of the game. If possible I'd love to work on this card. For ease, maybe I could submit my designs (and maybe even others if they'd like) in this thread when finished? Thanks!

    Best,
     
  2. shuttle127

    shuttle127

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    If we could get someone from Unity to make this the official "Logo" thread, then everyone can post their ideas here.

    For starters, I recommend posting your own so there's something for others to review and maybe even take inspiration from.

    Excited to see what you've got!
     
    TatoD and cirocontinisio like this.
  3. cirocontinisio

    cirocontinisio

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    It's a bit early to draw the logo since we don't have a title yet! But we can start exploring styles?
    Please post ideas, even styles of logos you like, for inspiration.
    Should it be 2D, 3D? Animated?

    Later once we have a title, we'll dive deeper into this and actually start working on the logo graphics.
     
    TatoD likes this.
  4. AdrianFL

    AdrianFL

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  5. TatoD

    TatoD

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    Thanks for the heads up Adrian - I just noticed that as well. Looks like it may have just been created. I am going to hop over to that one seeing as it has the official Unity seal and Ciro's message attached.
     
  6. TatoD

    TatoD

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    Hey Ciro,

    Absolutely. I just started working on a couple of 2D concepts I had thought of previously when I saw this message. Posting a few concepts that I came up with. I tried to keep them flexible so they could change or be used across different titles.

    The first is a sort of silhouette theme that I thought of looking at the island concepts as well as the Pig Chef designs. To your point about animation I think this one could be animated if that's the direction Unity wanted to go. I think this design is flexible in a lot of other ways too (could be trimmed down, expanded on).

    The
    second is a mock up I made with almost a sort of iOS logo in mind, or a simple thumbnail that could be used for the game using a close up of Pig Chef.

    Would love to hear any/all thoughts on these. Thanks!

    - Tate

    Tate-Logo-1.png Tate-Logo-3.png
     
  7. AdrianFL

    AdrianFL

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    Hi @TatoD, just jumping here to give some feedback about your logos:

    Regarding the first one, I understand this logo is for something like a splash screen or the box of the game. If that is the case, I really like your initial concept! I would really love to see more ideas or a more in detail concept (like with colour) following your design.

    Regarding the second one, I think its a good idea, but it has taken me some time to understand it was the pig's nose. Also, the way it is drawn reminds me to the Twitch logo (the streaming page).
     
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  8. TatoD

    TatoD

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    Really appreciate the feedback @AdrianFL,

    Looking now I agree with you on all this. I think you're right that there could be benefit in expanding a bit on that first one and linking a few versions with color in addition to the silhouette. I'll do that next.
     
    AdrianFL likes this.
  9. ethan_unity68

    ethan_unity68

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    Maybe a pot or Coldren of some kind
     
  10. cirocontinisio

    cirocontinisio

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    Hey all, don't get confused: here we're talking about the game logo, not an icon for an app.
     
    TatoD likes this.
  11. ciaodejan

    ciaodejan

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    itsLevi0sa likes this.
  12. davejrodriguez

    davejrodriguez

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  13. treivize

    treivize

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    upload_2020-12-18_0-43-16.png

    More a composition work than an illustration one...
     
  14. cirocontinisio

    cirocontinisio

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    @treivize that's a fun composition, but none of these for me is really a "logo". I mean, we could argue on how much text it should be vs. how much "other stuff", but in general I think a good thing would be to start with a logo that contains the game's name and little else, which is going to be flexible and usable in situations like the Steam mini banners, where space is little and you want your logo to still be recognisable. Random example:

    upload_2020-12-18_12-54-53.png

    See how Wattam, Curve Fever, ORX, Override SML 2 and Omori do a great job? Crunch Element a bit less, but still good. Love Money RnR is ok, but feels a bit like other stuff... example. But maybe it's ok, at least it communicates an aesthetic on its own. Override SML 2 doesn't tell me much about the game in question though, but it has a decent silhouette.

    Silhouettes are very important too, we should come up with something that works even in black/white. We might never use it in black and white, but if we can make it work, it's going to be instantly recognisable even at smaller sizes.
     
    Last edited: Dec 18, 2020
  15. treivize

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    @cirocontinisio, thanks a lot for the clarifications! It is much clearer for me (maybe it was already clear for the others ^^!), what is expected from this Game logo task. I will try to do another attempt soon!
     
  16. laczkyl

    laczkyl

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    Yep, as a thumb rule, a 'logo' should still work only when it is black and white or just the outline. And you can have the emblem part and the letter to work independently.

    The last step is nintendofy it and add seven layers of bevel, three textures and one gradient.
     
  17. laczkyl

    laczkyl

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    For the approval of the midnight society (Its 9:05)

    ChopChopLogo.png
     
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  18. Smurjo

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    How about you make the first C a slice of pineapple?
     
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  19. itsLevi0sa

    itsLevi0sa

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    Also the upper "O" with the cut looks a bit like a compass, don't know if this was intentional but I liked it.
     
  20. davejrodriguez

    davejrodriguez

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    Yeah, that's what I thought too, but then I realized it could just be coincidental placement of the notch. Has there been discussion of compass functionality for waypoint navigation? Could be a good fit.

    Also, love the font and the abstract pig face for the bottom O. I wanted to do that for my logo concept, but I'm just not that good of an artist lol
     
  21. laczkyl

    laczkyl

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    The detail in the O was not intentional, now I think a compass would look really good. Overall I think it would be a good idea to wait for more development on the game mechanics, and include those elements that are relevant on it. Fruits are more important than Palm leaves or maybe kitchen utensils?

    I would also like brighter colors or maybe some of that rugged hand-drawing feeling from the concept art.
     
  22. aby_gamemaker

    aby_gamemaker

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    The second O can be a knob or dial of an electronic appliance as well.
    Maybe hamlet won it in a cooking challenge in the past. This edge in cooking brings him the envy of traditional cooks participating in the festival.
     
  23. Smurjo

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    Did he bring his own generator too (that might have easily sunk the boot)? So far I was assuming the Wunnais had no electricity.
     
  24. aby_gamemaker

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    Hmm sorry about that, my vision of the festival has included great decorations and lighting till now so I never thought of it.
    Even if we don't have decorative lights we can certainly make appliances credible by:
    a) an eel like critter that can be used same way as the Phoenix.
    b) portable solar power bank which can power small objects like kettles and pressure cookers.

    And besides a dial and knob doesn't need to have electricity it can definitely be used in a steam powered equipment as well.
     
  25. Smurjo

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    You don't need to apologize - your opinion about the Wunnais' technology is as good as mine. We have had some discussion in the whiteboxing and concept art threads, the current state of discussion as I understand is that the Wunnais have maximally 2 storeyed buildings, fire and water wheels as energy sources and cart's drawn by tamed critters for transportation.

    Also the steam engine is no more than 300 years old, whereas humanity managed to cook for more than 100 000 years from the stone age. Besides pressurized steam is a dangerous technology - it expands very fast (from a leak or if a steam vessel explodes due to overpressure) and cooks anything it hits (there are strict safety regulations e.g. for pressure vessels for a good reason).

    Lighting is another thing, from bear fat lights to oil lamps to candles, almost all cultures had some form of lighting technology - so I would assume the Wunnais too. Of course lights don't make that much sense in broad daylight. So we would need to decide whether to make a festival scene at sunset or in the night. This would require also a different skybox and of course art assets for the lights. I might suggest caged fireflies as additonal light sources to fire light and candles.
     
  26. cirocontinisio

    cirocontinisio

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    These are super nice! I kinda like the top-right one, with no outline but the outline is still carved out of the silhouette. I also like the yellow shadow of the bottom-right, bold choice!

    For me, I wouldn't overload the logo with too many items/symbols in place of the letters, but rather work on the details (for instance the treatment of the wood material, provided it is wood!). Subtle details.

    One question, @laczkyl: are those vectors, and would you be able to share the source file? (not right now, once we settle on it).
    I think it's good to have a vector copy of the silhouette, to extract one-color versions, masks, etc.

    I also thought of a compass. Honestly, even if there is no compass gameplay in the game, we can still include it to give the sense of adventure.
     
  27. joayue

    joayue

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    Joan Pastor Proposal Logo Test 01.jpg

    Hi. I´m Joan Pastor from Málaga...was looking for a look that matche with Ciro´s shader and I tried something...hope you like it. I wanted to get the fabric seams to look also, inspired a little bit about the idea of cooking with the smoke and use the bird as a symbol for the logo...at least to try it :p... thanks all for this great project!!
     
    Last edited: Jan 12, 2021
    Stony300, XIV_Dis, Amel-Unity and 7 others like this.
  28. cirocontinisio

    cirocontinisio

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    Hey Joan, that's pretty nice! You also have two broken images in your post, what are they?
     
  29. joayue

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    yes...I´m new in the forum and didn´t know hoy to upload images...my first atempt made my image be small ( as a king of icon or something like this) and when I finally get the way to do it right this two past icons stay there and dont know hot to take them...so are the same image..sorry for this ...great you like it!! Thanks :)
     
  30. cirocontinisio

    cirocontinisio

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    Going back to this. I still like @laczkyl's proposal a lot. I think it has a clean and recognisable silhouette. (you see how it works well in the all-black version)
    I think it would be cool to have it with the dirty outline, like in @joayue's proposal.

    Any other taker? Other ideas?
     
  31. auxterlibre

    auxterlibre

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    I loved @laczkyl's proposal. I am just a bit worried that the second "chop" is losing a bit of readability, specially in the last version. We all know the game is called CHOP CHOP, but if I told someone the name was CHOP CROP they would fall for it. I might be overthinking it but I learned to never underestimate how stupid the human brain can be.
     
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  32. joayue

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    If you finally decide to go for @laczkyl proposal and want this effect on, if you have the vector files of this logo I can try to put the style on it....is up to you boys :) we are here to help...
     
    cirocontinisio likes this.
  33. cirocontinisio

    cirocontinisio

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    @laczkyl if you don't mind I can digitalise your proposal into vectors, so we have a high-res silhouette. Then we can add more hand painted details in Photoshop.
     
  34. laczkyl

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    Sorry I disappeared, I don't mind at all as I cannot do it myself at the moment. You are having an influx of very talented people at the moment, maybe they can come with something better thou.
     
    cirocontinisio likes this.
  35. cirocontinisio

    cirocontinisio

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    No problem at all!

    I took your painting and vectorialised it. Then once in Photoshop, I added a few details (but very subtle). Here's an overlap to an earlier screenshot:

    ChopChopLogo.png


    And, just for the fun, I created a small preview of how the title screen could feel. Mind you the sequence was done in around 25 minutes all in all, so you should consider everything as placeholder:


    Keep in mind though that the compression destroyed the details on the logo in the video, plus the colours are a bit duller (@ChemaDmk asked me to make them brighter) so the final version of the logo is the one in the image.
     
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  36. auxterlibre

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    One thing that threw me off a little is the "pig O" looking too flat and popping out in comparison to other elements.
     
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  37. TatoD

    TatoD

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    Really love this design. Given that this design looks near completion, is there any more design work related to the logo that is needed @cirocontinisio?

    Best,
     
  38. cirocontinisio

    cirocontinisio

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    How about something like this? I'm trying to make it subtle, I don't want to turn it into a depiction of the pig too much...

    upload_2021-3-18_13-15-32.png
     

    Attached Files:

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  39. auxterlibre

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    @cirocontinisio I think even the wood treatment would work, just with that lighter tone.

    I would also try a lighter color on the nose. It being black feels inconsistent with how the whole black stroke works.
    upload_2021-3-19_12-31-47.png
     
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  40. cirocontinisio

    cirocontinisio

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    What about something like this for the pig's nose?

    upload_2021-3-19_19-49-12.png

    I have to agree that the original iteration in all black feels a bit heavy, in retrospection.
     
  41. auxterlibre

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    Maybe make the nose internal area a bit larger (move the stroke out) and make the holes black as well.

    upload_2021-3-21_11-41-49.png

    I also tried a version where the stroke is not full black, but a dark brown. I think it makes the whole palette more harmonic.
    upload_2021-3-21_11-44-50.png

    We could also try to make the water detail a bit lighter to improve the readability of the text. Is especially bad in this setup because is the same shade as the sea in the background. I would try some transparency or play around with making a wet wood effect or something.
     
    Last edited: Mar 21, 2021
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  42. aby_gamemaker

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    Maybe remove the black outline totally on chop chop text and make it 3d extruded text.
    On the leaves make the the outline a darker green.
    For the snout, either no outline or a beetroot color. Nostrils could be either black or beetroot.
     
  43. Smurjo

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    I like the black outline. I wouldn't use a beetroot color or any other color that isn't anywhere else. It is true that the wave could be mistaken for water, but in my opinion the outline fixes that - as if the logo was accidentally flooded. "Wet wood" would work too.
     
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  44. aby_gamemaker

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    https://images.app.goo.gl/qBrVi1WzZLnXpvHRA
    I was trying to describe this type of rendering for leaves. If we go with an outline then maybe a darker shade of green will be better than black for leaves.
    And beetroot colour would be an apt outline colour for the pinkish nose. We could lighten the flesh colour of the pigface O a little to accentuate the snout further.
     
  45. cirocontinisio

    cirocontinisio

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    Great idea, I implemented in the .psd I have.

    upload_2021-3-26_11-6-37.png

    Could be taken even just slightly further (i.e. a brighter brown).

    --

    Oh and before anything else, here is the file I'm using, both the .psd with all the effects and hand-painted graphics (it's 4K) and the original illustrator. The .psd embeds some SmartObjects from the illustrator, but they shouldn't be linked.

    UI Files

    For obvious reasons, we can't let everyone edit the files so you'll have to make your own copy, and because of that ours will always be the "master". But it should help with making tests, and I'll update it now and then when we incorporate suggestions.

    For the water, I don't know if I would make it more transparent. Doing so would fade out the nice blue colour, making it a bit less lively. I know it looks like it mixes up with the water in that still shot, but the final title screen will be in movement so it shouldn't be much of an issue, I believe.
     
  46. auxterlibre

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    Played around with the values and textures a bit.

    ChopChopLogo_01.png
     
  47. cirocontinisio

    cirocontinisio

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    Wow, super nice! The little details really make it pop out of the screen. As a way to send it back in high quality, could you add the .psd to the others you made for the UI?
     
  48. auxterlibre

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  49. cirocontinisio

    cirocontinisio

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