Funnels: How to select date range

Thanks very much for posting!

So, first thing, there is no way at present to change the dates of a funnel. There are several reasons for this. Importantly, the data is based on running totals. Breaking the data collection chain midway (as you'd do if you set the date to some point in the middle) would lead to weird anomalies. For example, imagine in your example that some users were at beatLevel_2 on the date you'd selected. They've entered the funnel, but not finished it yet. Based on the running totals, you'd potentially see more people exiting the funnel than entering it. We've kept things simple to avoid handing users broken/anomalous data.

Now, obviously it's possible to provide the kind of subset data you're after, but it would requires us to handle data rather differently. There are plans to do this on the roadmap. Obviously I can't provide specific dates as to when this sort of functionality would be available.

For now, the best way to handle different funnel dates is simply to create a new funnel.

Finally, I want to mention that your screenshot is waaay out of date. If this is what funnels look like to you then there might be a caching problem (honestly, this would be our error, since we should be cache-busting for you). Try clearing your browser cache and re-loading. We did a big overhaul to the look of funnels and they should look a lot more elegant than that.

 

Ah, oh yeah...that's about to be updated. Sorry, thought you were handing me a screenshot.

So the idea is that you construct a funnel to identify a problem, then construct a new funnel to test whether the solution solves the problem. The new funnel will span from the day of its creation, so you'll be able to see whether the change heralds an improvement by comparing the two funnels.

Bear in mind that (a) we're still in beta and (b) nothing is set in stone. We're working through what makes the best experience, so if this approach doesn't fit your needs, telling us so is the best way to get us to a better solution.

 

You make some really valid points, so valid that we just had a conversation about what we can do to expose this better. Just to make sure...have you looked at the "Funnel detail", under "Drilldown Type" at the bottom of the page? That chart shows individual step conversion by day. This should allow you to see when changes you've made are improving conversions, even without creating a new funnel.

Beyond what currently exists, though, we're talking about what more we can do with the data that we already have. There may be better ways to show you the contents of the funnel. We'll see what we can put in the pipeline to get more of the info (particularly time-based info) in front of you.