Hello! I am going to be adding some example funnel usages/implementations here that I will keep sporadically updating. Let me know if they are helpful, confusing, or need more elaboration! If you have any of your own implementations that you think might help some other users please feel free to post them as well! Funnel Usage Example: You want to track how many players make it through each level of your game but also want to find out what the average number of moves made, times restarted, time spent, times died, or points obtained for the players on that any particular level. Why is this useful: Help determine why players cannot make it to the next step in a funnel Compare averages from other levels to ensure your game progresses in difficulty appropriately Create a custom event that sends two parameters: Level number complete and the metric that you are interested in finding the players average, Number of Moves, Times Restarted, Playing Time, Number of Deaths, or Points. Then create a funnel where each funnel step is populated by the custom event, the step is determined by level number You would then be able to view the average number of moves made, times restarted, time spent, times died, or points per level on the Funnel Analyzer page by setting the Drilldown Type to Parameters Overview, selecting any particular step in the funnel, and the segment of users. Please note, this will only display the average of numerical parameters! This type of funnel setup is useful for any series of related sequentially occurring events such as, - Tracking at what point on a particular level do players have difficulty passing Tutorial Start -> Enter Castle -> Fight Boss -> Find Key -> Open Gate to Level One - At what user level do players stop playing User Level 1 -> User Level 2 -> User Level 3 You could also alter this example to check something like the average amount of health before boss battles or level completions.