First Purchase Metric

A common metric that gets requested is the idea of a user's "first purchase".
Presently I'm using UnityAnalytics.Transaction() for all our purchases.

With this call, can I expect to be able to derive such information as: Time to First Purchase or Visits to First Purchase? And at a finer level derive those numbers individually per transaction ID?

 

Hey @michael_voltage !

We don't currently collect this type of data by default, but you could capture this data yourself using Unity Analytics custom events framework. This would require state tracking on your side though, as you would need to capture a persistent Time variable (which you can attach as a parameter to your First Purchase event, the same goes for Visits)

We are considering building out features that would allow you to access the raw event level data (so you could export all the event data yourself and perform this analysis using MySQL or other BI tools).

Hope this helps!

 

Most definitely, we can take the date they first joined and subtract that from the date of their first transaction (each Transaction call does have a timestamp and associated user, correct?)

It would be convenient, if we could keep it within a single interface without needing to export and parse the data ourselves. Maybe we're just being lazy

Looking forward to the future features!

 

@michael_voltage - yup, all events have a time stamp and associated user