Yo, I know a lot of you have spent quite a bit of time designing and developing your project. I have too. I can say with absolute certainty that Facebook ads helps build your game's awareness like woah.. I struggled for a few days and tried to find the best way to get a game I worked on to the public and dude, facebook ads work... I spent 10 damn dollars... like no S***, ten actual dollars and got 1000 people talking about / downloading / sharing. Apparently (as of September 1st of 2018) Facebook is hitting more people than google in regard to website and app awareness. If someone Installs your game from a Google ad, it costs between 2 to 120 dollars. With Facebook, it's .14-18 cents to 4.00 dollars **From my experience**. Point being, If you aren't using Facebook Ads, you should... At least for now.. I'm dropping a hundred dollars on it tomorrow morning. I'll post the results if yall wanna see it.