I understand what you're saying, but for all the above to happen, it means most people don't care about the points you are making, or competitors offer better alternatives to all those things you mentioned so it will probably not be a problem? In any case, personally I think it's more probable (combined with other lawsuit and pressure : https://arstechnica.com/tech-policy...-consumers-to-sue-apple-over-high-app-prices/ ) that Apple reduces their commission a bit, disincentivizing competing stores from even wanting to open, than actually them allowing other stores. I mean, to successfully make sure .OBB files (which most apps use) download properly, you need to ask for WRITE_EXTERNAL_STORAGE permission. That permission has a prompt that says something along the lines off "[App] wants to see your photos" (because photos used to be stored in external storage / SD?). Having to explain to outraged people why our game wants to see their photos, gets old really fast. So the part about Android permissions being super scary checks out, although I'd say it's more because of general bad design than any other motive. Sure, but the closer that percentage is to actual cost, the less incentive there is for alternative stores to exist.