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Ecpm Of $567.25

Discussion in 'Unity Ads' started by JohnnyFactor, Apr 10, 2019.

  1. JohnnyFactor


    May 18, 2018
    I haven't done any PR for my 2-week-old game yet and all my players would fit in the same room, so this number doesn't surprise me. If I take the Ads Revenue ($1.70) and multiply it by 1000/Impressions (333.3), I get about the same eCPM number.

    I understand this (I hope), but what's now happened is all my revenue charts are buggered up. This single day eclipses everything else and always will.

    I would like to suggest a change in calculations. If the days impressions are below 1000, the eCPM should equal the Ads revenue, rather than the (highly unreliable) extrapolated average. This may not be industry standard but it's a heck of a lot more useful.

    April 9, 2019
    Platform: iOS
    Impressions: 3
    Fill rate: 100%
    Ad requests: 8
    Impressions / DAU: 0.75
    Ads revenue: $1.75
    eCPM: $567.25