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eCPM is still 0

Discussion in 'Unity Ads' started by yaseersanni, Aug 13, 2019.

  1. yaseersanni


    Jul 23, 2017
    i have 18 impressions on my game Ice Peak (download on google play please) but my eCPM is still 0
    why is that?
    at least it should show a value no matter how small
    somebody help me
  2. ap-unity


    Unity Technologies

    Aug 3, 2016
    Revenue is generated based on a combination of views, clicks, and installs. It generally takes around 5000 impressions to see consistent, predictable revenue in the dashboard. It's also important to note that revenue depends on region, campaign availability, and the advertising market price, which can fluctuate over time.

    We find that rewarded ads tend to perform better than non-rewarded integrations. More information about implementing ads can be found in our Best Practices Guide: