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eCPM is showing 0

Discussion in 'Unity Ads & User Acquisition' started by Ilirvg, Jul 14, 2018.

  1. Ilirvg

    Ilirvg

    Joined:
    Jan 26, 2018
    Posts:
    3
    eCPM of Unity Ads is showing 0 for couple of days as you can see in the attachment below.
    Last month was showing some really low eCPM. I know that as I live in Kosovo and mos of users are in Kosovo there should be low eCPM but never thought it will be 0. Furthermore I am using both rewarded and video Ads.

    Cheers
     

    Attached Files:

    Ilirvg, Jul 14, 2018
    #1

  2. rasmus-unity

    rasmus-unity

    Moderator

    Joined:
    Aug 15, 2014
    Posts:
    1,312
    Hi, thanks for contacting us and using Unity Ads in your game. However, I will refer to the usual https://unityads.unity3d.com/help/monetization/Revenue-and-payment#analyzing-revenue answer here. There is a reason why it's eCPM, i.e. revenue per thousand impressions. If you have less than couple of thousand impressions, you statistically cannot be sure to get revenue.

    Also see https://unityads.unity3d.com/help/monetization/best-practices#understanding-how-ads-generate-revenue which briefly describes how revenue is generated.

    So please wait a few more weeks/months until you have more impressions, then see how the eCPM is.

    And good luck with you game not least :)

    /Rasmus
     
    rasmus-unity, Jul 14, 2018
    #2

  3. unity_67rGAkyWFUxQuA

    unity_67rGAkyWFUxQuA

    Joined:
    Dec 31, 2020
    Posts:
    1
    That means you only can make money with more than 1000 impressions a day??
     
    unity_67rGAkyWFUxQuA, Dec 31, 2020
    #3

  4. kyle-unity

    kyle-unity

    Unity Technologies

    Joined:
    Jan 6, 2020
    Posts:
    336
    It isn't a requirement to have over 1000 impressions per day to generate revenue. We simply use eCPM as a way to show your stats in a more user friendly format :)
     
    kyle-unity, Jan 6, 2021
    #4