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eCPM changing

Discussion in 'Unity Ads & User Acquisition' started by kenanimohamed, Apr 1, 2021.

  1. kenanimohamed

    kenanimohamed

    Joined:
    Jan 19, 2021
    Posts:
    7
    hi, i wanted to ask a question about eCPM pls.
    my game is new on play store (week or 2) and i dont have a lot of download but i noticed once that eCPM of Singapore is ... 247$ when i had one impression.
    So i made adversiting just for singapore, today i have 22 impression for Singapore but eCPM is 13.44$.
    is that normal??
     
    kenanimohamed, Apr 1, 2021
    #1

  2. ap-unity

    ap-unity

    Unity Technologies

    Joined:
    Aug 3, 2016
    Posts:
    1,519
    @kenanimohamed

    It is expected that eCPM will fluctuate a lot, especially early on. eCPM (effective cost per mille) is calculated from revenue and impressions. If you have a few impressions, but some revenue, then that can cause the eCPM to be very high.

    As impressions increase, the eCPM will become more stable. It can sometimes take about 5000 impressions for the eCPM to stabilize.
     
    ap-unity, May 13, 2021
    #2